Marketing strategy stories - Page 2
Reviewing Black Friday trends offers insights for future retail strategies
Tue, 5th Dec 2023
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data analytics
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cx
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martech
Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.
Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Mon, 27th Nov 2023
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data analytics
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partner programmes
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ai
Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.
Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
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cx
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martech
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
Offsetting the demand for AI skills in marketing with codeless AI
Fri, 27th Oct 2023
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martech
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partner programmes
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apm
AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.
Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth
Tue, 10th Oct 2023
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devops
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partner programmes
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apm
Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.
Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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data analytics
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martech
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partner programmes
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
The power behind personalised customer journeys
Mon, 4th Sep 2023
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data analytics
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cx
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martech
Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.
What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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cx
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martech
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partner programmes
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
Kaspersky appoints Adrian Hia as APAC Managing Director
Tue, 9th May 2023
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it automation
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partner programmes
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cybersecurity
Kaspersky has appointed Adrian Hia as its new Managing Director for Asia Pacific, responsible for driving business growth in the region.
Gallagher appoints Melissa Vidakovic as Marketing Director
Mon, 20th Mar 2023
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partner programmes
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b2b
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marketing strategy
Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.
Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cleantech
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it industry
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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thinxtra
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marketing strategy
Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.
Code Climate appoints Kathleen Rohrecker as marketing senior vice president
Fri, 22nd Jul 2022
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partner programmes
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microsoft
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oracle
Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.
Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022
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data analytics
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martech
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planning
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
HCL Technologies bolsters precision marketing offering
Mon, 22nd Jun 2020
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partner programmes
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healthtech
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digital marketing
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
Acronis taps Steven McChesney as new CMO
Tue, 16th Jun 2020
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martech
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partner programmes
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digital marketing
Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.
Okta updates partner programme for 2020
Thu, 2nd Apr 2020
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it training
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partner programmes
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okta
Okta revamps its Partner Connect programme with enhanced training, accreditation, and marketing tools to bolster global distribution and partner expertise.
The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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social media
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
Ingram Micro gives Cloud Marketplace an overhaul
Mon, 18th Mar 2019
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partner programmes
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api
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cloud marketplace
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
Kiwi tech marketers strengthen position by banding together
Mon, 30th Apr 2018
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partner programmes
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digital marketing
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qrious
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.