Marketing strategy stories - Page 3

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.

Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.

The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.

Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.

Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.