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Marketing strategy Stories - Page 15

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Marketing strategy stories

Fivetran appoints Monica Ohara as Chief Marketing Officer
Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025
Jennifer Catto named executive vice president at Sabre
Digital Transformation

Jennifer Catto named executive vice president at Sabre

Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.

By Melvin Hipolito • 2 min read • Fri, 9th May 2025
XPON acquires Alpha Digital to boost AI marketing services
Digital Transformation

XPON acquires Alpha Digital to boost AI marketing services

XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.

By Catherine Knowles • 3 min read • Fri, 9th May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Unified Communications

Sitecore & Microsoft launch AI lab to boost marketers' strategy

Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.

By Jed Nykolle Harme • 4 min read • Tue, 22nd Apr 2025
AI marketing stacks reshape creativity across global markets
Digital Transformation

AI marketing stacks reshape creativity across global markets

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

By Sean Mitchell • 5 min read • Sat, 19th Apr 2025
Why we need to be all-in on Personalisation
Data Analytics

Why we need to be all-in on Personalisation

Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.

By Sarah Jarvis • 6 min read • Thu, 10th Apr 2025
Mars United unveils ANZ Retail Media Report Card 2023
Marketing Technologies

Mars United unveils ANZ Retail Media Report Card 2023

Mars United Commerce has unveiled the latest ANZ Retail Media Report Card, revealing significant advancements in retail media strategies across Australia and New Zealand.

By Sean Mitchell • 3 min read • Sun, 6th Apr 2025
Yahoo appoints Josh Line as new Chief Marketing Officer
Customer Experience

Yahoo appoints Josh Line as new Chief Marketing Officer

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

By Melvin Hipolito • 2 min read • Tue, 1st Apr 2025
Facebook data shows ageing user base & engagement trends
Partner Programmes

Facebook data shows ageing user base & engagement trends

A new analysis by SOAX reveals Facebook's ageing user demographic, with over 10% of its American and UK users now aged 65 and above, highlighting significant shifts.

By Kaleah Salmon • 3 min read • Thu, 27th Mar 2025
Dote appoints new Managing Director for UK & Ireland
Partner Programmes

Dote appoints new Managing Director for UK & Ireland

Dote has appointed Denise Namakando as Managing Director for the UK and Ireland, marking a key step in its plans for international expansion and product launch.

By Melvin Hipolito • 3 min read • Fri, 14th Mar 2025
Former JWT CEO launches AI platform for marketing content
Marketing Technologies

Former JWT CEO launches AI platform for marketing content

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025
Report reveals growing revenue gap in B2B content marketing
Enterprise Content Management

Report reveals growing revenue gap in B2B content marketing

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

By Shannon Williams • 3 min read • Thu, 6th Mar 2025
Dr. Martens partners with Amperity for data strategy boost
Digital Transformation

Dr. Martens partners with Amperity for data strategy boost

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.

By Sean Mitchell • 2 min read • Wed, 5th Mar 2025

Stories from Other Regions

Marketing strategy stories

Analytic Partners launches APAC hub for marketing insights
Partner Programmes

Analytic Partners launches APAC hub for marketing insights

Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.

By Kaleah Salmon • 3 min read • Tue, 13th May 2025
AI adoption grows in Singapore retail as trust concerns persist
Digital Transformation

AI adoption grows in Singapore retail as trust concerns persist

Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.

By Catherine Knowles • 4 min read • Fri, 9th May 2025
Durata expands leadership to drive growth in data centre sector
Edge Computing

Durata expands leadership to drive growth in data centre sector

Durata expands senior leadership, adding three directors to boost growth in the global critical power and data centre sectors amid AI-driven demand surge.

By Jed Nykolle Harme • 3 min read • Thu, 1st May 2025