Marketing strategy Stories - Page 13

Australian Stories

Marketing strategy stories

Optus names BRX sole production agency & unveils new lineup

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

By Melvin Hipolito • 4 min read • Fri, 4th Jul 2025

Digital Transformation

Australian marketers eager on AI but most lack readiness, report finds

Australian marketers show strong interest in AI, but 52% remain beginners with limited readiness, reveals the first AI Readiness Score report by ACAM.

By Catherine Knowles • 4 min read • Thu, 3rd Jul 2025

Global Stories

Marketing strategy stories

Digital Transformation

Chris Tredwell named COO as Aqilla boosts AI plans

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025

Digital Transformation

Epicor names Kerrie Jordan Chief Marketing Officer to drive growth

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025

Digital Signage

PPDS boosts EMEA sales & global marketing with new leaders

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025

Fintech

Visa appoints Meble Tin to lead Oceania marketing from Sydney

Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.

By Melvin Hipolito • 3 min read • Tue, 12th Aug 2025

Partner Programmes

AdsAdvisor launches advanced planning tool for mobile studios

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025

Data Analytics

NP Digital Australia reports record H1 2025 with AI investment

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025

Digital Transformation

ADMA forms new Advisory Committee to advance ethical marketing

ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025

Digital Transformation

Appian appoints David Crozier as Chief Marketing Officer

Appian has named David Crozier as its Chief Marketing Officer from July 2025, leveraging his tech marketing expertise to boost global growth.

By Melvin Hipolito • 3 min read • Fri, 18th Jul 2025

Crypto

David Taylor joins ASI Alliance as Chief Marketing Officer

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

By Jed Nykolle Harme • 3 min read • Fri, 18th Jul 2025

Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025

Digital Transformation

James Zipeure appointed Group CEO to boost Mortar AI global growth

James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.

By Melvin Hipolito • 3 min read • Mon, 14th Jul 2025

Document Management

Avalara appoints new CMO & CIO to drive global expansion

Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.

By Melvin Hipolito • 2 min read • Fri, 11th Jul 2025

Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025

Stories from Other Regions

Marketing strategy stories

Customer Experience

Gibson boosts email revenue 120% with SAP Emarsys tools

Gibson's email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

By Jed Nykolle Harme • 4 min read • Wed, 6th Aug 2025

Partner Programmes

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

By Jed Nykolle Harme • 3 min read • Tue, 5th Aug 2025