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Branding Stories - Page 13

Australian Stories

Branding stories

Dicker Data leaves NZ to it
Dicker Data

Dicker Data leaves NZ to it

Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.

By Catherine Knowles • 4 min read • Mon, 11th May 2015

Global Stories

Branding stories

Happy birthday! Dicker Data celebrates 40 years in operation
Dicker Data

Happy birthday! Dicker Data celebrates 40 years in operation

Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.

By Ben Moore • 2 min read • Mon, 22nd Jan 2018
Tech Data to operate as a unified global brand
Digital Transformation

Tech Data to operate as a unified global brand

The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.

By Patrick Martlew • 2 min read • Thu, 28th Sep 2017
Goodbye Staples, hello Winc - and a more solution driven focus
Customer Experience

Goodbye Staples, hello Winc - and a more solution driven focus

Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.

By Heather Wright • 2 min read • Mon, 7th Aug 2017
Vertiv ANZ: New name, new brand and newfound focus
Health Technologies

Vertiv ANZ: New name, new brand and newfound focus

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

By Julia Gabel • 2 min read • Tue, 11th Apr 2017
Avnet has a new look following 'Reach Further' launch
Internet of Things

Avnet has a new look following 'Reach Further' launch

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

By Julia Gabel • 3 min read • Thu, 6th Apr 2017
Twitter users beware: Phishers target account verification in latest attacks
Phishing

Twitter users beware: Phishers target account verification in latest attacks

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.

By Sara Barker • 3 min read • Wed, 1st Feb 2017
Exclusive: What's standing between you and success? Marketing
Partner Programmes

Exclusive: What's standing between you and success? Marketing

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

By Catherine Knowles • 4 min read • Fri, 15th Apr 2016
Custom apps 'transform' Harcourts Real Estate business
Apps

Custom apps 'transform' Harcourts Real Estate business

Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.

By Heather Wright • 3 min read • Fri, 13th Nov 2015
Apple works to create seamless retail experience
Apple

Apple works to create seamless retail experience

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

By Catherine Knowles • 2 min read • Tue, 14th Jul 2015
Samsung number one in Asia's eyes
Samsung

Samsung number one in Asia's eyes

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

By Catherine Knowles • 3 min read • Tue, 23rd Jun 2015
What's the most valuable brand in the world? Apple.
Microsoft

What's the most valuable brand in the world? Apple.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

By Catherine Knowles • 3 min read • Wed, 27th May 2015
New brand, new promises for Dicker Data New Zealand
Dicker Data

New brand, new promises for Dicker Data New Zealand

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

By Heather Wright • 5 min read • Mon, 11th May 2015
Belkin launches new products, leveraging new brand strategy
Small Business

Belkin launches new products, leveraging new brand strategy

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

By Anthony Caruana • 2 min read • Wed, 15th Apr 2015

Stories from Other Regions

Branding stories

The Icehouse announces brand refresh - making it personal
Icehouse

The Icehouse announces brand refresh - making it personal

The Icehouse unveils a revamped brand identity focusing on personalised business partnerships, aligning with their forward vision for 2026.

By Kai Ping Lew • 2 min read • Thu, 27th Apr 2017
3News: It should be about the content, not the branding
Digital Entertainment

3News: It should be about the content, not the branding

TV3's rebrand to NewsHub raises questions — is the focus on branding eclipsing the importance of quality content?.

By Patrick Pilcher • 2 min read • Mon, 25th Jan 2016
Landcorp seeks to fatten sheep returns through wool deal, milk
Branding

Landcorp seeks to fatten sheep returns through wool deal, milk

Landcorp, New Zealand's largest corporate farmer, plans to increase returns from sheep, signing a three-year contract with NZ Merino to manage its.

By Pattrick Smellie • 4 min read • Tue, 23rd Dec 2014