TechDay Australia - Australia's technology news network

Branding Stories - Page 11

Australian Stories

Branding stories

Consumers want speed, visibility in return for brand loyalty
Supply Chain

Consumers want speed, visibility in return for brand loyalty

72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.

By Shannon Williams • 3 min read • Fri, 1st Jul 2022

Global Stories

Branding stories

PixelForce acquires Svelte Studios for branding offerings
Marketing Technologies

PixelForce acquires Svelte Studios for branding offerings

PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.

By Zach Thompson • 3 min read • Mon, 14th Nov 2022
Australian shoppers want real-time interaction with brands
Fintech

Australian shoppers want real-time interaction with brands

Twilio's survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

By Gaurav Sharma • 6 min read • Fri, 28th Oct 2022
Customer loyalty drops when brands don't innovate - report
eCommerce

Customer loyalty drops when brands don't innovate - report

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

By Shannon Williams • 3 min read • Mon, 3rd Oct 2022
Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media
Cloud Services

Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

By Zach Thompson • 2 min read • Fri, 9th Sep 2022
What does it take to build a thriving enterprise marketplace?
Branding

What does it take to build a thriving enterprise marketplace?

Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

By Adrien Nussenbaum • 4 min read • Tue, 6th Sep 2022
How brands can use offline data to drive better decision-making
Data Analytics

How brands can use offline data to drive better decision-making

It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

By Marcus Pritchard • 4 min read • Wed, 24th Aug 2022
The proof is in the pudding: How to navigate to CX excellence
Customer Relationship Management

The proof is in the pudding: How to navigate to CX excellence

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

By Tim Charlesworth • 4 min read • Mon, 22nd Aug 2022
ActiveCampaign reveals consumers seek trusthworthy content
Open source

ActiveCampaign reveals consumers seek trusthworthy content

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

By Catherine Knowles • 3 min read • Thu, 28th Jul 2022
Cisco launches new Service Provider partner programme
Partner Programmes

Cisco launches new Service Provider partner programme

Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.

By Catherine Knowles • 4 min read • Mon, 25th Jul 2022
Boomi wins best CEO for diversity and best company for career growth
Intelligent systems

Boomi wins best CEO for diversity and best company for career growth

Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.

By Catherine Knowles • 3 min read • Thu, 21st Jul 2022
Why it's time to 'dial up' the power of mobile marketing
Customers

Why it's time to 'dial up' the power of mobile marketing

Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.

By Andy Gladwin • 6 min read • Mon, 18th Jul 2022
Adobe survey reveals link between brand trust and consumer buy-in
Customer Experience

Adobe survey reveals link between brand trust and consumer buy-in

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

By Catherine Knowles • 4 min read • Wed, 22nd Jun 2022
Okta appoints Celestine Tan as vice president for Asia Pacific marketing
Security Information and Event Management

Okta appoints Celestine Tan as vice president for Asia Pacific marketing

Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.

By Zach Thompson • 2 min read • Fri, 20th May 2022
Smart WFM appoints Andrew Griffiths as advisor & director of marketing
Productivity

Smart WFM appoints Andrew Griffiths as advisor & director of marketing

Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.

By Zach Thompson • 2 min read • Fri, 20th May 2022
PagerDuty appoints Katherine Post Calvert as chief marketing officer
CMO

PagerDuty appoints Katherine Post Calvert as chief marketing officer

PagerDuty, the digital operations platform, has hired Katherine Post Calvert as its new CMO, bringing expertise in global marketing strategy.

By Zach Thompson • 2 min read • Fri, 6th May 2022
PagerDuty appoints Katherine Post Calvert as Chief marketing officer
CMO

PagerDuty appoints Katherine Post Calvert as Chief marketing officer

Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.

By Zach Thompson • 2 min read • Fri, 6th May 2022

Stories from Other Regions

Branding stories