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Branding Stories - Page 12

Australian Stories

Branding stories

Brands failing to engage customers of today, study shows
Marketing Technologies

Brands failing to engage customers of today, study shows

A Cognizant study reveals Australian consumers prefer search engine recommendations over brand websites, seek seamless payments, and value engaging content.

By Catherine Knowles • 4 min read • Fri, 16th Aug 2019

Global Stories

Branding stories

Apple retains the No.1 position among electronics and appliance brands
Supply Chain

Apple retains the No.1 position among electronics and appliance brands

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

By Ryan Morris-Reade • 4 min read • Thu, 24th Mar 2022
Supply chain issues leaving customers frustrated, with brand loyalty at risk
EduTech

Supply chain issues leaving customers frustrated, with brand loyalty at risk

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.

By Ryan Morris-Reade • 3 min read • Thu, 10th Mar 2022
Using marketplace technology to build an online community around your brand
eCommerce

Using marketplace technology to build an online community around your brand

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

By Bradley Austin • 3 min read • Mon, 7th Mar 2022
Three ways businesses can turn customers into advocates
Customer Relationship Management

Three ways businesses can turn customers into advocates

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

By Mark Brown • 3 min read • Thu, 3rd Mar 2022
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Software Development

Startup's AR packaging 'wows' pharmaceuticals giant Bayer

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

By Staff Writer • 2 min read • Tue, 5th Oct 2021
Corporate scandals, misinformation disestablish public trust
Branding

Corporate scandals, misinformation disestablish public trust

Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.

By Shannon Williams • 3 min read • Wed, 19th May 2021
Virtual economy shifts paradigm of trust in the digital age - Okta
Cloud Services

Virtual economy shifts paradigm of trust in the digital age - Okta

COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.

By Sara Barker • 3 min read • Fri, 12th Mar 2021
Apple reclaims spot as world's most valuable brand
Supply Chain

Apple reclaims spot as world's most valuable brand

Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.

By Shannon Williams • 8 min read • Wed, 27th Jan 2021
UST Group rebrands to reflect the evolution of tech in business
Digital Transformation

UST Group rebrands to reflect the evolution of tech in business

UST Global rebrands to UST as part of its brand identity and technological evolution, highlighting its commitment to innovation and client success.

By Staff Writer • 2 min read • Mon, 25th Jan 2021
APAC consumers say firms' social media reputation matters
Social Media

APAC consumers say firms' social media reputation matters

If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.

By Staff Writer • 3 min read • Thu, 17th Dec 2020
Positive customer experience will boost brand loyalty - study
Unified Communications

Positive customer experience will boost brand loyalty - study

A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.

By Shannon Williams • 3 min read • Tue, 1st Dec 2020
Qualtrics extends BrandXM to enable better business-customer relationships
Branding

Qualtrics extends BrandXM to enable better business-customer relationships

Qualtrics enhances BrandXM with social media integration and secure data-sharing to help businesses improve customer relationships and brand experiences.

By Catherine Knowles • 2 min read • Thu, 7th Nov 2019
The four key trends shaping modern consumer behaviour
Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019
Look before you leap: Making a name for yourself as a tech startup
Physical Security

Look before you leap: Making a name for yourself as a tech startup

For tech startups, the necessity of brand protection is too often thrown in the 'too hard' or 'too expensive' basket or simply overlooked.

By Charlotte Henley and Jenni Rutter, with assistance from Emily Tombs • 5 min read • Mon, 27th May 2019
Samsung top brand in Asia for seventh year in a row
Samsung

Samsung top brand in Asia for seventh year in a row

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.

By Ben Moore • 2 min read • Mon, 11th Jun 2018

Stories from Other Regions

Branding stories

Q&A with Isentia: Knowing your customer base in an ever-changing media environment
Marketing

Q&A with Isentia: Knowing your customer base in an ever-changing media environment

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.

By Shannon Williams • 6 min read • Tue, 19th Nov 2019