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Branding Stories - Page 8

Australian Stories

Branding stories

EssilorLuxottica partners with Pattern for Amazon expansion in Aus
eCommerce

EssilorLuxottica partners with Pattern for Amazon expansion in Aus

EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024
Solstice Energy expands into electricity market with Gentrack
Power / Energy

Solstice Energy expands into electricity market with Gentrack

Solstice Energy has entered into the electricity market, focusing on providing comprehensive energy solutions with Gentrack's support.

By Catherine Knowles • 3 min read • Tue, 10th Sep 2024
Xiaomi launches POCO F6 series in Australia with advanced features
Features

Xiaomi launches POCO F6 series in Australia with advanced features

Xiaomi launches POCO F6 Series in Australia, targeting budget-conscious tech enthusiasts with flagship performance; prices start at AUD $699.

By Catherine Knowles • 3 min read • Thu, 29th Aug 2024
Audacity Australia partners with Soundtrack for business music
Customer Experience

Audacity Australia partners with Soundtrack for business music

Audacity Australia partners with Soundtrack Your Brand to revolutionise audio-visual solutions for Australian businesses, enhancing customer experiences across various sectors.

By Catherine Knowles • 3 min read • Tue, 27th Aug 2024
International sports fuel rise in Australian TV viewership
Marketing Technologies

International sports fuel rise in Australian TV viewership

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

By Melania Watson • 3 min read • Tue, 6th Aug 2024

Global Stories

Branding stories

AI tool boosts small biz sales by 30%, Mandoe Media reports
Digital Signage

AI tool boosts small biz sales by 30%, Mandoe Media reports

Mandoe Media's AI Magic Create tool has propelled small businesses, including Street Taste, to remarkable 30% sales growth, revolutionising digital signage.

By Kaleah Salmon • 3 min read • Tue, 24th Sep 2024
Cint launches Study Creator tool to streamline brand lift studies
EduTech

Cint launches Study Creator tool to streamline brand lift studies

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024
Canva launches global brand system to boost workplace design
Productivity

Canva launches global brand system to boost workplace design

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

By Catherine Knowles • 3 min read • Fri, 9th Aug 2024
IntelligenceBank acquires Red Marker to boost AI compliance tools
Marketing Technologies

IntelligenceBank acquires Red Marker to boost AI compliance tools

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.

By Catherine Knowles • 3 min read • Thu, 1st Aug 2024
Crunchyroll to unveil new brand identity at San Diego Comic Con
Gaming

Crunchyroll to unveil new brand identity at San Diego Comic Con

Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.

By Catherine Knowles • 3 min read • Wed, 24th Jul 2024
NetSPI unveils unified platform bolstering proactive cybersecurity
Ransomware

NetSPI unveils unified platform bolstering proactive cybersecurity

NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.

By Catherine Knowles • 3 min read • Tue, 7th May 2024
Becca Toth becomes Senior VP & CMO at Hyland
Partner Programmes

Becca Toth becomes Senior VP & CMO at Hyland

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024
The rise of the brand centric approach in the MVNO market
Unified Communications

The rise of the brand centric approach in the MVNO market

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

By Kelvin Chaffer • 4 min read • Mon, 22nd Apr 2024
Digital brand building overtakes performance-only marketing
Google

Digital brand building overtakes performance-only marketing

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

By Kaleah Salmon • 3 min read • Wed, 17th Apr 2024
Unstoppable Domains joins GlobalBlock for enhanced brand protection
Data Protection

Unstoppable Domains joins GlobalBlock for enhanced brand protection

The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.

By Catherine Knowles • 2 min read • Mon, 8th Apr 2024
Brands struggling with first-party data strategies
Customer Experience

Brands struggling with first-party data strategies

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024

Stories from Other Regions

Branding stories

Analytic Partners acquires Magic Numbers to boost UK presence
Data Analytics

Analytic Partners acquires Magic Numbers to boost UK presence

Analytic Partners has acquired UK marketing analytics firm Magic Numbers to strengthen its presence in the UK and EMEA markets, enhancing their analytics capabilities.

By Catherine Knowles • 3 min read • Mon, 29th Jul 2024