TechDay Australia - Australia's technology news network

Social Media stories - Page 8

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8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Fri, 15th Dec 2023
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uc
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digital entertainment
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email
8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.
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Generative AI's rapid adoption set to revolutionise various applications by end 2023
Thu, 14th Dec 2023
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martech
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social media
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productivity
Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.
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AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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mfa
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cryptocurrency
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
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Adobe predicts 2024 dominant creative trends in new report
Fri, 8th Dec 2023
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gaming
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martech
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digital entertainment
Adobe's 2024 Creative Trends Report reveals four key themes set to influence digital content, including photography and social media.
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Deposco unveils top eCommerce & retail trends for 2024
Thu, 7th Dec 2023
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cx
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martech
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ecommerce
Deposco Europe’s Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.
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SMEs slow to adopt AI despite recognising future impact
Tue, 28th Nov 2023
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fintech
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financial systems
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accounting systems
Despite 44% of Australian SMEs foreseeing AI's impact on their sector within five years, only 19% currently use AI tools.
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Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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ecommerce
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ar, vr & metaverse
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social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
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AI technologies heighten risk of Black Friday scams in Australia
Mon, 13th Nov 2023
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email security
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instagram
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social media
Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.
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Australian shoppers heavily rely on user-generated content for purchases
Tue, 7th Nov 2023
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reviews
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ecommerce
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social media
Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.
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Survey reveals alarming rate of online scams targeting New Zealanders
Fri, 3rd Nov 2023
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cloud services
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social media
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norton
Norton study uncovers that one-third of New Zealanders have fallen victim to online scams, losing an average of NZD700.72.
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GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce
Thu, 26th Oct 2023
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email
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social media
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discovery
GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.
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Former Exec for Hitachi Vantara Joins Proofpoint as Senior VP
Tue, 24th Oct 2023
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advanced persistent threat protection
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cybersecurity
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email
Former Hitachi Vantara executive Mark Ablett has been appointed as Senior VP for Proofpoint in the Asia Pacific and Japan region.
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AI to play an important role in Australian Christmas shopping
Mon, 23rd Oct 2023
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ecommerce
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social media
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christmas
Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.
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X/Twitter targets New Zealand with new annual subscription fee
Thu, 19th Oct 2023
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social media
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twitter
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subscriptions
X, formerly known as Twitter, is set to charge new users in New Zealand and the Philippines an annual fee of $1 to combat spam and bot accounts.
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CMA launches probe into £7.5bn UK Cloud Services market
Fri, 6th Oct 2023
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cx
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martech
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cloud services
The CMA investigates the UK's £7.5bn cloud services market for potential competition issues impeding businesses.
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Web application & API attacks surge in APJ financial sector: Akamai Report
Thu, 28th Sep 2023
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risk & compliance
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cybersecurity
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social media
Web and API assaults in APJ's financial sector jumped 36%, with Australia, Singapore, and Japan most targeted.
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Quarter adults wish personal info not available online:Uswitch
Fri, 1st Sep 2023
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uc
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fintech
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financial systems
Photographs, home addresses, and date of birth were among the personal details available online through search engines.
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BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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smartphones
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cybersecurity
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advertising
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Gaming fast becoming the new social for Generation Alpha
Thu, 17th Aug 2023
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gaming
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digital entertainment
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social media
Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).
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The dark side of social media influencers: facilitating counterfeit trade
Thu, 10th Aug 2023
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cybersecurity
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social media
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counterfeits
The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.