TechDay Australia - Australia's technology news network

Social Media stories - Page 3

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LJ Hooker launches Acceler8 to streamline digital marketing
Thu, 12th Sep 2024
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martech
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cdp
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digital marketing
The LJ Hooker Group is launching Acceler8, an ecosystem of digital tools to enhance marketing and efficiency, just in time for the spring selling season.
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UK consumers to prioritise holiday spending in 2024, says Coveo
Thu, 12th Sep 2024
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genai
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ai
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ecommerce
UK consumers are poised to increase holiday spending for 2024, even if it means trimming expenses elsewhere, according to Coveo's latest research.
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Proofpoint unveils new security features
Wed, 11th Sep 2024
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ransomware
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advanced persistent threat protection
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email security
Proofpoint unveiled significant platform enhancements, aiming to tackle a broad spectrum of cyber threats through adaptive, user-focused security measures.
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Australians opt for digital detox as social media use declines
Thu, 5th Sep 2024
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advertising
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social media
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linkedin
Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.
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Proofpoint launches AI-driven Digital Communications Governance solution
Thu, 5th Sep 2024
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uc
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data privacy
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ai
Proofpoint launches its new Digital Communications Governance solution, promising AI-driven insights and robust compliance for organisations across major digital channels.
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Brits go to great lengths to hide digital content from partners
Tue, 3rd Sep 2024
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data privacy
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social media
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privacy
New research by ExpressVPN reveals 32% of Brits delete messages or photos to shield them from partners. Nearly 23% value digital privacy over GBP £1 million.
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Navigating new territories: New tools for online safety
Fri, 30th Aug 2024
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ai
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cybersecurity
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facebook
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
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Working smarter not harder: Four ways AI can support your business
Fri, 30th Aug 2024
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cx
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martech
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personalisation
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
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Consumer concern over posthumous digital identity theft grows
Thu, 29th Aug 2024
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physical security
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data privacy
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ai
A Kaspersky survey reveals 61% of consumers fear posthumous digital identity theft, highlighting ethical concerns and privacy issues in the digital age.
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DoubleVerify's new APAC guide to boost advertising ROI
Thu, 29th Aug 2024
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advertising
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social media
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fraud
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
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Ransomware attacks rise 20% in July, industrial sectors hit hardest
Fri, 23rd Aug 2024
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ransomware
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cybersecurity
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healthtech
Ransomware attacks surged by 20% in July, targeting critical sectors like industry and healthcare, reports NCC Group, with North America facing 220 incidents.
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Pattern launches 'Pattern Creators' to bolster Aussie brands
Tue, 13th Aug 2024
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martech
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instagram
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social media
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
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Impact unveils impact.com/advocate to boost SEA brand trust
Tue, 13th Aug 2024
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social media
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trust
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impact.com
impact.com launches impact.com/advocate in Southeast Asia to boost brand trust through customer referrals and social media influence, addressing modern consumer behaviour.
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E-commerce soars in Australia & NZ amid rising data concerns
Tue, 13th Aug 2024
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martech
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personalisation
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cdp
Online shopping dominates in Australia and New Zealand, with 83% of Aussies and 77% of Kiwis shopping online monthly, notes the 2024 Ecommerce Report released by IAB Australia and Pureprofile.
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Fiverr acquires AutoDS, enhancing eCommerce capabilities
Thu, 1st Aug 2024
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martech
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ecommerce
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social media
Fiverr acquires AutoDS to bolster its eCommerce capabilities, integrating thousands of dropshippers and expanding its market presence in website development and social media marketing.
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Netsafe teams with Snapchat to boost online safety for teens
Thu, 1st Aug 2024
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data privacy
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social media
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netsafe
Netsafe launches the Snapchat Family Toolkit, designed to help New Zealand parents ensure safer social media use for teens.
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Akamai report reveals 65% rise in API & app attacks in APJ
Wed, 31st Jul 2024
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application security
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cybersecurity
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elections
Akamai's latest report reveals a 65% hike in web attacks on APIs and applications in APJ, peaking in June 2024 with 4.8 billion incidents.
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Research reveals online content's dual impact on Kiwi youth
Tue, 30th Jul 2024
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software development
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fitness
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social media
New research from the Classification Office and Netsafe reveals online content’s dual role in shaping young New Zealanders' body image.
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Alibaba Cloud & OBS launch OBS Cloud 3.0 for the Paris 2024 Games
Fri, 26th Jul 2024
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ai
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social media
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broadcasting
Alibaba Cloud and Olympic Broadcasting Services unveil OBS Cloud 3.0 for Paris 2024, enabling AI-driven live cloud broadcasting for the first time in Olympic history.
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Digital marketing challenges persist for Singapore companies
Thu, 25th Jul 2024
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crm
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martech
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cdp
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.