TechDay Australia - Australia's technology news network

Social Media stories - Page 2

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Circana forecasts retail growth opportunities for 2025
Last month
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martech
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social media
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data insights
Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.
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Social media scams cost Australian children AUD $129,700
Last month
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edutech
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gaming
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phishing
AUCyber reports that Australian children have lost over AUD $129,700 to social media scams this year, prompting calls for enhanced online safety measures.
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Social media ban to put TikTok security concerns under microscope
Last month
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data privacy
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cybersecurity
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social media
As Australia moves to ban social media for under-16s, TikTok faces intensified scrutiny over its security practices and controversial data collection methods.
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UK considers ban on under-16s using social media
Last month
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social media
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digital age
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legislation
Ministers in the UK are considering banning under-16s from social media as discussions grow on enhancing online safety for children.
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AI deepfakes threaten public trust, warns Media Medic
Last month
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social media
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misinformation
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deepfakes
Media Medic warns that AI deepfakes threaten public trust, disrupting legal cases and inciting violence through sophisticated disinformation tactics.
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Bitdefender reveals malvertising campaign targeting Meta
Last month
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malware
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advanced persistent threat protection
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physical security
Bitdefender has revealed a widespread malvertising campaign targeting mainly middle-aged males in Australia, exploiting Meta business and personal accounts.
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Is now the time to introduce creative directors to the board?
Wed, 23rd Oct 2024
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cx
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martech
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hcm
As creativity gains importance in the workplace, the question arises: should Creative Directors be appointed to Boards to drive organisational success?.
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Identity theft affects 13% of Australians, says Norton
Thu, 17th Oct 2024
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phishing
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advanced persistent threat protection
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physical security
Thirteen per cent of Australians have fallen victim to identity theft, highlighting urgent concerns over financial stability and mental health, says Norton.
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Adam Bates joins MultiversX as Chief Marketing Officer
Wed, 16th Oct 2024
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cryptocurrency
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blockchain
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ai
Adam Bates, former CMO of Cardano, joins MultiversX to enhance global marketing and boost awareness of its blockchain capabilities.
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Adobe to invest a whopping $100 million in global AI education
Wed, 16th Oct 2024
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
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Adobe Express expands with AI & key integrations
Thu, 10th Oct 2024
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martech
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genai
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ai
Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.
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Lumen & Qualtrics revamp customer experience, boost NPS by 17 pts
Wed, 2nd Oct 2024
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cx
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martech
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hcm
Lumen partners with Qualtrics to boost customer and employee experiences using real-time insights and AI, reporting a 17-point surge in their Net Promoter Score.
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Tech firm Altia issues ticket fraud warning amid Oasis scams
Tue, 1st Oct 2024
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social media
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qr code
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law enforcement
Altia warns fans of ticket fraud risks, with GBP £6.7 million lost last year. Expert Megan Searle advises buying only from official channels and avoiding unknown sellers.
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Half of UK consumers find retail marketing irrelevant
Mon, 30th Sep 2024
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martech
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personalisation
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cdp
Half of UK consumers find retail marketing “irrelevant,” with only 42% feeling online content is tailored to their interests, a decline from last year, says Optimizely.
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Most Britons worry over control of personal data online
Mon, 30th Sep 2024
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fintech
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physical security
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data privacy
A Ping Identity survey reveals that 75% of Britons feel they lack control over their online data, fuelling concerns over privacy, fraud, and identity theft.
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Exclusive: Yubico finds majority still using outdated methods to secure data
Thu, 26th Sep 2024
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it training
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mfa
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advanced persistent threat protection
Despite increasing cyber threats, Yubico’s survey reveals 39% still rely on just usernames and passwords. Regional VP Geoff Schomburgk calls for urgent cybersecurity reforms.
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Gen Z to hit USD$12 trillion global spending by 2030
Thu, 26th Sep 2024
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social media
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united nations
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generation z
Generation Z is forecasted to become the wealthiest generation ever, with global spending projected to hit $12 trillion by 2030.
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Adobe forecasts USD $240.8 billion in U.S. holiday online sales
Thu, 26th Sep 2024
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smartphones
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gaming
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martech
Adobe’s 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.
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UK survey reveals generational divides in customer service preferences
Wed, 25th Sep 2024
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ai agents
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instagram
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social media
A new CommBox survey highlights UK's generational rift in customer service preferences, with Gen Z favouring digital channels while older consumers still prefer phone calls.
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Unified commerce reshapes shopping in India & the US
Tue, 24th Sep 2024
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martech
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supply chain & logistics
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omnichannel
Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.