TechDay Australia - Australia's technology news network

Social Media stories

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ShareRing joins Australian government trial for age verification
Today
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data protection
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social media
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privacy
Melbourne's ShareRing has joined an AUD $6.5 million government trial to improve age verification for under-16s on social media, using innovative digital ID technology.
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Generation Z challenges brands with digital preferences
Last week
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cx
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martech
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social media
A recent TP Business Insights report reveals Generation Z is the toughest customer demographic to support, influenced by their unique online communication styles.
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New Netflix series 'Adolescence' sparks safety debate
Last week
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malware
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phishing
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email security
The new Netflix series Adolescence ignites debate on teen mental health and digital safety, exploring the perilous world of cyberbullying and online subcultures.
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Marketers face gap in UK consumer personalisation efforts
Last week
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
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Meta enhances safety with new features for teen accounts
Last week
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facebook
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instagram
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social media
Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.
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AI platform Glu launches to streamline ecommerce creativity
Last week
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
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Rising threats to influencers as cyber attacks escalate
Last week
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mfa
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phishing
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email security
Bitdefender reports a dramatic rise in cybercrime targeting social media influencers, uncovering over 9,000 malicious livestreams on YouTube in 2024.
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TP report shows Gen Z prefer interactive communication
This month
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cx
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martech
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digital engagement
A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.
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VistaPrint report: Australian SMBs face 2025 challenges
This month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
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KOMI Group promotes key executives amidst strong growth
This month
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social media
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digital media
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branding
KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.
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Credas & IDGO join forces to improve UK ID accessibility
Last month
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social media
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certification
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employment
Credas Technologies and IDGO have unveiled a partnership to enhance ID accessibility for millions in the UK, addressing urgent identification challenges.
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Facebook data shows ageing user base & engagement trends
Last month
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partner programmes
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facebook
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social media
A new analysis by SOAX reveals Facebook's ageing user demographic, with over 10% of its American and UK users now aged 65 and above, highlighting significant shifts.
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The way we search has changed - Why haven’t websites?
Last month
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digital transformation
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biometrics
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martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
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UK introduces strict online safety rules for tech firms
Last month
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government
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social media
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online safety
As the Online Safety Act launches, UK tech firms must comply with Ofcom's new regulations, aiming to create safer digital spaces by removing illegal content.
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Australia to test age verification tech for social media ban
Last month
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data privacy
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social media
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digital identity
Incode Technologies is set to trial age verification technology in Australia as the government prepares a nationwide ban on social media for users under 16.
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New Zealanders spending more time online than ever
Last month
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ai
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facebook
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digital engagement
A new study by InternetNZ reveals half of New Zealanders now spend four or more hours online daily, with significant usage noted among younger adults.
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Journalists shift from X to Bluesky amid policy concerns
Last month
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cybersecurity
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social media
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x
A study by Fire on the Hill reveals that 25% of journalists are now active on Bluesky, signalling a shift away from X amid concerns over platform policies.
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Robin Ward named Vice President of Sales, Europe at Kolsquare
Last month
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data analytics
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martech
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social media
Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.
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Adobe & Estée Lauder partner on GenAI projects
Last month
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martech
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genai
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ai
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
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Soneium aligns with LINE to boost web3 mini-app adoption
Last month
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gaming
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cryptocurrency
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blockchain
Soneium and LINE are teaming up to introduce blockchain technology into LINE's mini-apps, aiming to boost web3 adoption among its 200 million users.