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Search engines stories

Webjet launches ChatGPT app for flight & hotel searches
Digital Transformation

Webjet launches ChatGPT app for flight & hotel searches

Travellers can now compare fares and rooms inside ChatGPT, as Webjet seeks to keep bookings from shifting to AI search tools.

By Mark Tarre • 3 min read • This month
Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Lovan • 7 min read • This month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • This month
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • This month
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Last month

Global Stories

Search engines stories

Google search traffic shifts towards big publishers
Generative AI

Google search traffic shifts towards big publishers

Smaller publishers are losing visibility as search referrals are increasingly captured by established brands, according to a study of 44 US sites.

By Sofiah Nichole Salivio • 3 min read • 4 days ago
Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last week
Google overhauls Search with new AI-powered interface
Data Protection

Google overhauls Search with new AI-powered interface

Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.

By Mark Tarre • 4 min read • Last week
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • This month
Everywhen warns AI use is straining energy & water
Digital Transformation

Everywhen warns AI use is straining energy & water

Heavy AI usage could soon squeeze power grids and water supplies as queries multiply across business and everyday search.

By Sean Mitchell • 4 min read • This month
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • This month
Feedonomics launches AI shopping catalogue exports
DataCentre infrastructure

Feedonomics launches AI shopping catalogue exports

Merchants may need to adapt product data as AI assistants increasingly shape online shopping and determine which items appear first.

By Sofiah Nichole Salivio • 3 min read • Last month
Gen Z shoppers trust AI recommendations, study finds
Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Search engines stories

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Last month
Google adds restaurant bookings to AI Mode in Search
Customer Experience

Google adds restaurant bookings to AI Mode in Search

Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.

By Mark Tarre • 3 min read • Last month