Search engines stories
Australian businesses risk fading from AI-driven search unless they add structured data, clearer content and citations that systems can actually read.
Australian Millennials trust and use AI more than Gen Z, a survey of 1,200 people found, with visible sources boosting confidence.
Woolworths and Coles outrank Amazon in AI-driven grocery searches, as Jaywing finds local chains still hold ground against the US giant.
AI is transforming search from keyword matching to meaning-based systems, forcing businesses to rethink SEO, content structure and technical foundations.
BizCover brings SME insurance quoting into ChatGPT as Australia's small-business cover market tests a new AI-driven distribution channel.
Everywhen warns AI's soaring use is driving up energy and water demand, as Neil D'Mello urges businesses to curb wasteful prompts.
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
Feedonomics rolls out Agentic Catalogue Exports to push merchant product data into AI shopping tools, with Dell among early users.
Gen Z shoppers are acting on AI advice without checking sources, with a Rithum study finding 64% made purchases on recommendations.
Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.
Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.
Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.
Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
Cloudflare and GoDaddy team up to give site owners more control over AI crawlers while backing open standards to verify agent identity.
Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.
AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.
Google adds restaurant bookings to AI Mode in Search for New Zealand users, linking diners to live table availability from OpenTable and Wowapps.
SEO remains vital as AI reshapes search, with intent-led content, technical strength and clear strategy now key to online visibility.