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Retail media Stories - Page 5

Australian Stories

Retail media stories

Security tops 2026 tech spend for Australian retailers
Data Protection

Security tops 2026 tech spend for Australian retailers

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

By Mark Tarre • 4 min read • Tue, 3rd Feb 2026
Expert details the data 'gold' fuelling retail media
Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026
Nine deepens Mantis ad tech deal with app expansion
Marketing Technologies

Nine deepens Mantis ad tech deal with app expansion

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026

Global Stories

Retail media stories

Constructor earns sole Customers' Choice in Gartner report
Customer Experience

Constructor earns sole Customers' Choice in Gartner report

Constructor named sole Customers' Choice in 2025 Gartner Peer Insights report for search and product discovery, earning perfect user rating.

By Kaleah Salmon • 3 min read • Fri, 30th Jan 2026
Digital billboards to power USD $54.6bn OOH boom
Smart Cities

Digital billboards to power USD $54.6bn OOH boom

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
AI drives product discovery but reviews still seal buys
Customer Experience

AI drives product discovery but reviews still seal buys

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

By Sofiah Nichole Salivio • 4 min read • Sat, 24th Jan 2026
Amperity unveils tool to monetise first-party data
Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026
AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026
Criteo outlines agentic AI's next phase in eCommerce
Marketing Technologies

Criteo outlines agentic AI's next phase in eCommerce

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
Spreetail unveils causal AI tool to cut wasted ad spend
Marketing Technologies

Spreetail unveils causal AI tool to cut wasted ad spend

Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.

By Sean Mitchell • 3 min read • Sat, 10th Jan 2026
Banks tap 'financial media networks' for ad revenues
Fintech

Banks tap 'financial media networks' for ad revenues

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

By Sofiah Nichole Salivio • 5 min read • Fri, 9th Jan 2026

Stories from Other Regions

Retail media stories

Spreetail extends profit-sharing programme amid cost rise
Marketing Technologies

Spreetail extends profit-sharing programme amid cost rise

Spreetail will extend its Shareback profit-sharing programme, aiming to help squeezed eCommerce brands protect margins amid rising costs.

By Kaleah Salmon • 4 min read • Fri, 6th Feb 2026
E-commerce growth redistributes across Europe in 2026
Customer Experience

E-commerce growth redistributes across Europe in 2026

E-commerce growth is shifting across Europe, with Central and Eastern Europe and the Nordics surging as returns and AI reshape online retail.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
VIOOH, ISM link Shell forecourt screens to programmatic
Digital Signage

VIOOH, ISM link Shell forecourt screens to programmatic

VIOOH partners with ISM to offer programmatic access to 784 digital screens at Shell petrol stations across Germany, serving 200m impressions.

By Mark Tarre • 3 min read • Mon, 26th Jan 2026
VIOOH & Atmosphere TV link up for venue ad targeting
Restaurants

VIOOH & Atmosphere TV link up for venue ad targeting

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

By Sofiah Nichole Salivio • 4 min read • Fri, 16th Jan 2026
Google launches open protocol to power AI shopping
Digital Transformation

Google launches open protocol to power AI shopping

Google launches Universal Commerce Protocol to link AI shopping agents, retailers and payments in a new 'agentic commerce' push.

By Mark Tarre • 4 min read • Thu, 15th Jan 2026
VIOOH & Dolphin expand US programmatic DOOH access
Digital Signage

VIOOH & Dolphin expand US programmatic DOOH access

VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.

By Catherine Knowles • 3 min read • Mon, 12th Jan 2026