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Retail media Stories - Page 2

Australian Stories

Retail media stories

JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Retail media stories

Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Pacvue launches AI agent for commerce ad media teams
Data Analytics

Pacvue launches AI agent for commerce ad media teams

Commerce media teams can now act on campaign insights inside Slack or Pacvue, as the new tool promises faster approvals and less manual analysis.

By Joseph Gabriel Lagonsin • 4 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Last month
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Last month
Megantic warns retailers on AI search risk in APAC
Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Last month
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Last month
Rithum appoints Mausam Bhatt as Chief Product Officer
Data Analytics

Rithum appoints Mausam Bhatt as Chief Product Officer

The hire comes as the software group steps up AI and automation across its commerce platform, aiming to simplify operations for retailers and brands.

By Sofiah Nichole Salivio • 4 min read • Last month
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Data Analytics

Mediaocean appoints Guy Kuperman as Chief Strategy Officer

The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.

By Sofiah Nichole Salivio • 4 min read • Sat, 28th Mar 2026

Stories from Other Regions

Retail media stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Last month
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.

By Kaleah Salmon • 3 min read • Last month
Neato raises USD $25 million to expand beyond Amazon
Data Analytics

Neato raises USD $25 million to expand beyond Amazon

The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.

By Karen Joy Bacudo • 4 min read • Last month
Dollar General expands in-store audio ads with QSIC
Digital Signage

Dollar General expands in-store audio ads with QSIC

The rollout gives advertisers access to 6,000 more stores and new sales-linked measurement as Dollar General deepens its retail media push.

By Mark Tarre • 4 min read • Last month
SharkNinja retail media drive lifts sales at Noel Leeming
Digital Signage

SharkNinja retail media drive lifts sales at Noel Leeming

Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.

By Mark Tarre • 3 min read • Last month
Dig appoints Ideal World Co-founder Paul Wright to board
Fintech

Dig appoints Ideal World Co-founder Paul Wright to board

Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.

By Sofiah Nichole Salivio • 3 min read • Last month
Open Media joins VIOOH for UK DOOH programmatic buying
UK expansion

Open Media joins VIOOH for UK DOOH programmatic buying

Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.

By Sean Mitchell • 3 min read • Wed, 25th Mar 2026