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Australian Stories

Public Relations stories

How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.

By Dominic Vivarini • 8 min read • Last month
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.

By Dominic Vivarini • 6 min read • Last month
Australians demand AI labelling as trust concerns grow
Marketing Technologies

Australians demand AI labelling as trust concerns grow

Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Public Relations stories

OpenAI acquires TBPN to expand media and strategy reach
Digital Entertainment

OpenAI acquires TBPN to expand media and strategy reach

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

By Mark Tarre • 4 min read • Last month
Kordia appoints Aroha Fleming as communications head
Firewalls

Kordia appoints Aroha Fleming as communications head

Kordia names Aroha Fleming Head of Communications as the New Zealand technology and infrastructure firm sharpens its cyber resilience message.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026

Stories from Other Regions

Public Relations stories

Content systems in B2B tech: Scaling assets across channels
Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.

By Patrick Keenan • 4 min read • Last week
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week
Build or buy? How companies should manage external communications
Social Media

Build or buy? How companies should manage external communications

Companies weighing internal teams against agencies can win with a hybrid model that blends business context, senior counsel and regional scale.

By Patrick Keenan • 4 min read • Last week
Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.

By Patrick Keenan • 4 min read • Last week
How executive profiling drives growth in B2B tech
Digital Transformation

How executive profiling drives growth in B2B tech

Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.

By Patrick Keenan • 4 min read • Last month
Cyber breaches need communications planning, data warns
Firewalls

Cyber breaches need communications planning, data warns

NZD $173,000 average ransomware cost masks deeper losses as QBE data shows preparation can trim cyber claims by 20% and protect trust.

By Dwayne Alexander • 14 min read • Last month
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.

By Patrick Keenan • 4 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

By Patrick Keenan • 4 min read • Last month
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

By Patrick Keenan • 3 min read • Last month
What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.

By Patrick Keenan • 4 min read • Last month
Szuplat warns UK leaders over AI-heavy communications
Generative AI

Szuplat warns UK leaders over AI-heavy communications

Obama speechwriter Terry Szuplat urges UK founders to keep communications human as AI-driven posts risk eroding trust and audience connection.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Mar 2026