Public Relations stories
As AI search rewrites how buyers find answers, brand mentions in earned media are overtaking backlinks, and PR is becoming the new SEO engine.
MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.
How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.
Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.
Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.
TechDay tightens byline headshot rules, requiring clear framing, clean backgrounds and professional attire for editorial contributors.
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Kordia names Aroha Fleming Head of Communications as the New Zealand technology and infrastructure firm sharpens its cyber resilience message.
AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.
B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.
UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.
Companies weighing internal teams against agencies can win with a hybrid model that blends business context, senior counsel and regional scale.
How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.
Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.
NZD $173,000 average ransomware cost masks deeper losses as QBE data shows preparation can trim cyber claims by 20% and protect trust.
Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
Obama speechwriter Terry Szuplat urges UK founders to keep communications human as AI-driven posts risk eroding trust and audience connection.