The Ultimate Guide to Personalisation
2025 edition
Analyst reports
IDC MarketScape on Digital Transformation
Vitality partners with FICO to offer personalised digit...
Last week
IDC on CX
Qualtrics unveils autonomous AI agents for better CX & ...
Tue, 18th Mar 2025
Gartner on CX
Pega unveils AI tool for enhanced customer engagement
Wed, 26th Feb 2025
Frost & Sullivan on CX
RingCentral launches Studio for virtual event enhanceme...
Mon, 3rd Feb 2025
Gartner on MarTech
Targa Telematics recognised in Gartner's 2024 Hype Cycl...
Tue, 28th Jan 2025
Expert columns
By Billy Loizou of Amperity
The new customer data imperative: Real-life challenges ...
Last week
By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Last month
By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month
By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
Mon, 24th Mar 2025
By Donovan Jackson
Adobe Summit 2025: Creativity for all as Shantanu Naray...
Mon, 24th Mar 2025
More expert columns
By Fiona Stevens of LoyaltyLion
Technology lets us personalise everything – so let’s st...
Thu, 6th Mar 2025
By Shermaine Wong of Cult Creative
Leveraging Data to Drive Creativity in Marketing
Mon, 3rd Mar 2025
By Christopher Connolly of Twilio
Unlocking the power of speech to humanise AI-driven cus...
Mon, 10th Feb 2025
By Mark Devlin of Impact PR
Is your accounts team eroding your corporate brand?
Mon, 3rd Feb 2025
By Matthew Biboud-Lubeck of Amperity
AI-managed data will help retailers avoid another sales...
Fri, 31st Jan 2025
By Anurag Vasisth of Loyalty Now
Why traditional loyalty programs are failing to meet mo...
Thu, 16th Jan 2025
Recent news
About Digital Transformation
Australian firms slow to lead despite AI offering AUD $...
Yesterday
About Online shopping
Australian shoppers demand digital deals, personalisati...
2 days ago
About Customer Experience
Younger UK consumers more comfortable with AI in messag...
Last week
About Digital Transformation
AI adoption soars as data & personalisation top priorit...
Last week
About Data Analytics
AI reshapes strategies at Asia Pacific loyalty and reta...
Last week
More news
About DevOps
Optimizely, commercetools partner to speed up retail ca...
Last week
About Digital Marketing
Marketers struggle to balance AI, creative personalisat...
Last week
About Digital Engagement
Marketers predict traditional SEO obsolete by 2026, sur...
Last week
About Software-as-a-Service
Twilio teams with Microsoft to drive enterprise convers...
This month
About Insurance
Asia-Pacific organisations honoured for digital transfo...
This month
Even more news
About Sustainability
Retailers boost performance with personalisation & new ...
This month
About Data Analytics
Personalised data & AI crucial for brands’ future succe...
This month
About Customer service
Visa launches AI-assisted shopping with security focus
Last month
About Gaming
Orlando Magic expand SAS AI partnership to personalise ...
Last month
About Platform-as-a-Service
Lallemand adopts self-service portal to end costly lega...
Last month
Job moves
Move at Woolworths
Bloomreach expands in APAC with key leadership hire
Thu, 6th Mar 2025
Move at PwC
Twilio appoints Webster to strengthen ANZ growth strate...
Tue, 25th Feb 2025
Move at Airbnb
Linktree hires tech veterans to boost AI & personalisat...
Fri, 19th Jan 2024
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Move at Salesforce
Sitecore appoints former Salesforce executive Kathie Jo...
Tue, 21st Nov 2023
Move at Accenture
Amperity makes two new appointments to bolster APAC pre...
Thu, 9th Feb 2023
Other guides
You can read other related guides from Customer Data Platforms, Marketing Technologies, Artificial Intelligence, Customer Experience, and Generative AI.
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