The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & CRM
Sinch partners with OneReach.ai to boost global AI comm...
Last week

Gartner on MarTech & RPA
Optimizely unveils enhanced Opal AI to boost marketing ...
Last week

Frost & Sullivan on MarTech & UC
RingCentral unveils flexible pay-per-organiser model fo...
Last week

Gartner on MarTech & SaaS
Neo4j launches serverless graph analytics platform for ...
Last week

Gartner on MarTech & UC
Sinch & OneReach.ai partner to boost AI in communicatio...
Last week
Featured news

About Big Data
How the Orlando Magic are reinventing fandom with data ...
Last week

About Customer Experience
Australian enterprises increase investment in digital t...
This month

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Last month

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025

About IoT Security
Exclusive: David Nuti reveals how Extreme Networks is d...
Tue, 25th Feb 2025

About Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Thu, 20th Feb 2025
Expert columns

By Cas Paton of OnBuy
Striking the AI balance: How to maximise the opportunit...
Last week

By Ron Howard of Mercury Analytics
Qual at Scale: Unlocking the “Why” at a Whole New Level
Last week

By Mike Jennett of CloudBlue
AI & unified platforms shape the future of self-service
Last week

By Aaron Crowe of Eagle Eye, Asia
How ‘Cloud Adjudication’ benefits retailers in Southeas...
Last week

By Dvir Hoffman of CommBox
Unlocking Retail Growth: The WhatsApp Customer Service ...
Last week
Interviews

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
Last week

Discussing Customer Experience
Australian enterprises increase investment in digital t...
This month

Discussing Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

Discussing Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

Discussing Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month
More expert columns

By Ian de Sousa and Paul Rilstone
How to turn the contact centre grind into interesting a...
Last week

By John Bates of SER Group
Think AI will fix info overload? Think again
Last week

By Mark Devlin of Impact PR
How to keep public trust when systems go down
This month

By Nicole Buisson of Lightspeed
Venues are predicting major growth in 2025 - here’s the...
Last month

By Andrew Mamonitis of ECI Solutions
ERP success or ERP chaos: Why SMB manufacturers win or ...
Last month

By Jonathan Reeve of APAC, Eagle Eye
The ‘Secret Tech Sauce’ Behind Australian Retail Media ...
Last month
Top players
Recent news

About Digital Transformation
Australian banks prioritise digital overhaul to meet de...
Yesterday

About Business Intelligence
TDCX tops Southeast Asia OA500 index, rises to 17th glo...
Yesterday

About Customer Data Platforms
Telstra Health partners with Salesforce to unify digita...
Yesterday

About Unified Communications
Ooredoo Qatar & Hoppr trial targeted TV ads with user d...
Yesterday

About Virtualisation
Aerospike streamlines deployment of Database 8 on Amazo...
Yesterday
More news

About IT services
Myriad360 leaders honoured on 2025 Women of the Channel...
Yesterday

About Customers
Evergreen acquires Sterling, appoints Solei Dyment as n...
2 days ago

About EduTech
Freepik launches AI-powered enterprise service for larg...
2 days ago

About Fintech
Australian SMEs lose time to payment inefficiencies, su...
2 days ago

About Customer Experience
Infobip, Haas F1 partner to boost fan engagement with A...
Last week
Even more news

About Insurance
Asia-Pacific organisations honoured for digital transfo...
Last week

About Customer service
AI adoption grows in Singapore retail as trust concerns...
Last week

About Customers
XPON acquires Alpha Digital to boost AI marketing servi...
Last week

About Digital Marketing
StackAdapt debuts unified platform for email & programm...
Last week

About Digital Transformation
Hyundai Motor rolls out HCloud platform for 10 million ...
Last week
Job moves

Move at Adobe
Creatopy appoints Thibault Imbert to drive AI product g...
Last week

Move at Travelport
Jennifer Catto named executive vice president at Sabre
Last week

Move at Salesforce
Udemy appoints Neeracha Taychakhoonavudh to lead CX
Last week

Move at Verizon
Calabrio appoints Frank Ciccone as new Chief Revenue Of...
Last week

Move at Sumo Logic
Avalara appoints Sydney Carey & Karyn Smith to top role...
This month
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
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