The Ultimate Guide to Marketing Technologies
2024 edition
Overview

Also known as MarTech.

Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.

Featured news
Story image
About Unified Communications
Exclusive: NICE CXone drives customer experience innova...
This month
Story image
About Collaboration
Titan of Tech - Scott Ward of Customer Science Group
This month
Story image
About Collaboration
Exclusive: HP’s Neil Westhof on AI revolutionising prin...
This month
Story image
About Software-as-a-Service
Exclusive: LogicMonitor leads hybrid observability acro...
Last month
Story image
About Collaboration
Exclusive: Andrea Morgan-Vandome highlights success of ...
Last month
Story image
About Software-as-a-Service
Exclusive: Smartsheet’s Miya McClain discusses expandin...
Last month
Story image
About Data Analytics
Exclusive: Informatica's Rik Tamm-Daniels discusses pus...
Last month
Story image
About Digital Transformation
Exclusive: Farm Focus CEO highlights tech-driven transf...
Last month
Story image
About Customer Experience
Exclusive: Celonis expands ANZ footprint with bold grow...
Fri, 25th Oct 2024
Story image
About Branding
Exclusive: AirAsia’s CEO applauds Adobe for sparking cr...
Fri, 18th Oct 2024
Story image
About Firewalls
Okta's redrawing its cybersecurity boundaries, says CSO
Fri, 18th Oct 2024
Story image
About Transparency
Exclusive: Adobe's Andy Parsons discusses efforts to co...
Wed, 16th Oct 2024
Story image
About Digital Media
Adobe puts video editors first in Premiere Pro upgrades
Tue, 15th Oct 2024
Story image
About Business Intelligence
Exclusive: Pronto Software CEO on AI innovations, growt...
Fri, 11th Oct 2024
Story image
About EduTech
Exclusive: How Partners Life is simplifying the journey...
Tue, 1st Oct 2024
Story image
About Storage
Exclusive: Wasabi's Rob Waite discusses growth, cloud s...
Tue, 1st Oct 2024
Top players
You can read more from the top players Volution, Adobe, BSO, HubSpot, and Salesforce.
Powered by
Want your brand on this page?