The Ultimate Guide to Partner Programmes
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
Affinity MSP tops Australia in global MSP 501 ranking
The Melbourne-based provider's top-70 finish signals Australian MSPs can compete on recurring revenue, growth and business health globally.
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
Rising risk and cost pressures are driving demand for cloud-managed, unified security systems as councils and energy firms seek simpler protection.
Affinity MSP tops Australian MSPs in global 2026 ranking
The result underscores the rising importance of dependable connectivity as businesses increasingly outsource support, security and network operations.
Manhattan launches marketplace for supply chain AI tools
Customers will soon be able to add supply chain AI agents and extensions without complex integration work through Manhattan Marketplace.
Adobe expands AI partnerships with agencies & Microsoft
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Guidewire to host InsurPitch Sydney for insurtechs
Australian insurtechs will gain a free route to pitch insurers and investors, with the winner earning an expenses-paid trip to Las Vegas.
Analyst Insights
Research and market analysis connected to Partner Programmes
Claroty adds five partners to microsegmentation alliance
Cequence posts record quarter on agentic AI security
Optiv launches AI partner portal built on Channelscaler
Konica Minolta Australia named ACT Leader by Quocirca
Keeper Security ranks second fastest-growing in market
Featured News
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CorPlan launches CoreEPM: Rapid return AI-powered Business Intelligence
By replacing spreadsheets and manual finance work, the new platform aims to cut months-long implementation times and free staff for higher-value tasks.
Data storage gets profitable as Exaba targets US expansion
Exaba's local cloud storage pitch could give US managed services providers higher margins as it challenges AWS and Azure in a crowded market.
Storage to strategy: Everpure pivots to data intelligence
Enterprises wrestling with AI readiness and data sovereignty may gain clearer governance as Everpure adds a new intelligence layer.
Clean Core and governed AI enable SAP success
Australian firms can avoid costly upgrade pain and AI risks by pairing Clean Core with governed data and trusted partners.
Affordable cloud backups for all with Exaba and Datacentre220
Many small businesses are skipping backups altogether as a local partnership says it can cut cloud storage costs by up to 90%.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Expert Columns
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
How growing MSPs turn hosting into a steady revenue layer
First-party data is the new oil: Why Australian businesses can't afford to wait
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Australia insurers urged to modernise core technology
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MSPs can win more clients by showing up where CIOs are already looking
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
Cloudflare names The Missing Link as design partner
The move signals Cloudflare's push to channel more secure access service edge work through specialists as firms simplify legacy security for AI adoption.
Coliban Water taps SecMatters for managed cyber defence
Closer monitoring of cyber risks is now a priority for regional utilities, as Coliban Water seeks faster threat detection and response.
iCatalyst acquires Beyond CRM in Brisbane expansion
The deal broadens iCatalyst's national Microsoft applications reach and preserves service for Beyond CRM's Brisbane clients.
Gallagher to host Western Australia Security Forum in Perth
Security operators in Western Australia will get updates on protecting critical assets and integrating systems at the Perth forum.
PagerDuty names Ingram Micro sole Australian distributor
Australian solution providers will gain simpler access to PagerDuty's incident management tools as the vendor taps Ingram Micro's reseller network.
MadisonAV expands Audinate distribution in Australia
Resellers will get faster access to licences and support as MadisonAV becomes Audinate's sole local source for core Dante software and adapters.
Konica Minolta Australia named ACT Leader by Quocirca
The ranking signals growing demand for print vendors that can plug into cloud, security and workflow systems rather than stand alone.
Kablamo appoints Troy Bebee to lead Google Cloud push
The consultancy is betting on rising demand for data and AI projects by adding senior Google Cloud leadership across Australia and Canada.
Exabeam taps Chillisoft Australia to widen distribution
Businesses facing rising cyber threats in Australia will gain broader access to Exabeam's security operations tools through a new Chillisoft partnership.
Coro signs Australian distribution deal with Leader
Australian MSPs and resellers gain access to Coro's cybersecurity platform as the deal broadens channel options and simplifies security management.
Omada launches Fusion Gateway in Australia at AUD $349
Small businesses may benefit from a gateway that bundles cloud management and a five-year warranty, with no recurring software fees.
Remote expands payroll platform in Australia for AI
Australian employers could ease cross-border payroll and compliance burdens as Remote broadens access to its platform for partners and AI agents.
Atturra wins four Boomi awards, including APJ top honour
The recognition boosts Atturra's data and integration push as it expands into North America and Greater China, with Boomi backing its customer results.
Melbourne supermarket chain overhauls systems with AIBUILD
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
BAI Communications completes Titan ICT integration & rebrand
Customers in mining, energy and transport gain a single supplier for private networks as BAI folds Titan ICT into its national operations.
How growing MSPs turn hosting into a steady revenue layer
Predictable income is emerging as MSPs bundle hosting with support, backups and security to reduce churn and lift margins.
First-party data is the new oil: Why Australian businesses can't afford to wait
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
Australian small business sales rise 7.2% in Q1 2026
Momentum stayed firm for Australian small businesses in the March quarter, as sales, jobs and wages all rose despite higher fuel costs.
The death of the backlink: Why PR is now the most powerful SEO tool you have
AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.
Vocus launches Pure partner programme after TPG deal
Partners gain access to a wider fibre footprint and revised commissions as Vocus folds TPG’s enterprise assets into its channel strategy.
Job Moves
Kablamo appoints Troy Bebee to lead Google Cloud push
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
Gallagher Security names Siler to lead SMB & perimeter
Logicalis Australia expands Erica Smith growth remit
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
