Online marketing stories
Kantar report reveals key marketing trends for 2025
This month
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cleantech
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digital marketing
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advertising
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Rome2Rio welcomes Wendy Olson Killion as new CEO
Wed, 18th Sep 2024
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management
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online marketing
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job moves
Rome2Rio names travel industry veteran Wendy Olson Killion as new CEO to spearhead its vision for global trip planning and platform growth.
Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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google
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branding
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online marketing
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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advertising
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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martech
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ai
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online marketing
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
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cx
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martech
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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advertising
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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martech
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personalisation
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Manhattan Active Omni Integrated with Google Merchant Center
Fri, 26th May 2023
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martech
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commerce systems
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ecommerce
Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.
How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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ecommerce
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branding
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online marketing
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
Consumers want better digital experiences - Cisco AppDynamics
Wed, 21st Dec 2022
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cx
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martech
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supply chain & logistics
Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.
iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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digital entertainment
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advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Start-up advances online marketing, boosted by $5M in funding
Tue, 7th Apr 2020
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martech
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online marketing
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seo
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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social media
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
You're invited: Adobe Symposium 2019, Sydney
Wed, 24th Apr 2019
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martech
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adobe
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online marketing
Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.
How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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google
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
Adobe opens up marketing opportunities with Roku
Wed, 27th Mar 2019
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martech
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digital entertainment
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adobe
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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cloud services
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digital marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Startup launches online marketplace for lending items in AU
Thu, 17th Jan 2019
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online shopping
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online marketing
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sharing economy
Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.