Online marketing Stories - Page 2

Australian Stories

Online marketing stories

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Lovan • 7 min read • Last month

Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026

Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 23rd Apr 2026

Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Dominic Vivarini • 8 min read • Wed, 22nd Apr 2026

Storage

10 essential WordPress plugins every business website needs

Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.

By Tom Thatcher • 5 min read • Tue, 21st Apr 2026

Data Analytics

What sustainable SEO success really involves

Businesses risk losing rankings unless SEO is treated as an ongoing system that builds authority, stability and trust over time.

By Alex Whitaker • 4 min read • Tue, 14th Apr 2026

Data Protection

ASIC steps up takedown of AI investment scam sites

Australians have lost AUD $837.7 million to investment scams this year, prompting a 90% rise in ASIC website takedowns.

By Karen Joy Bacudo • 3 min read • Wed, 8th Apr 2026

Global Stories

Online marketing stories

Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last month

Malware

PropellerAds flags cloaking in 2026 ad safety report

Cloaking drove 68.1% of account suspensions in the quarter, showing how fraudsters are hiding banned ads from moderators on the platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026

Customer Relationship Management

Canva & Klaviyo launch one-click email template link

Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 20th Apr 2026

Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026

Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026

Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Apr 2026

Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Fri, 10th Apr 2026