Marketing stories - Page 47

A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.

The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

CIOs are stepping into the digital age, bridging IT and business strategy to lead their companies through digital transformation.

Mobile marketing expenditure set to hit a staggering US$55 billion by 2015 as retailers turn to mobiles to boost consumer engagement.

Following Facebook's unveiling of Graph Search yesterday, the world offers comment on the social media giants latest launch.

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.

Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.

Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.

Unlocking eCommerce success: A guide for start-ups on navigating online sales and marketing to boost exposure and profits.

More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.

Securing your eCommerce: Embrace outsourcing for payment processing and stay PCI compliant to ensure your online venture thrives.

Bluetooth technology has become a must-have for mobile users due to its convenience and ability to stay connected on the go.

Retailers seek 'stickiness' with consumers, using digital signage as a potent tool to keep brands in customers' minds and pockets.

Redefining selling as helping rather than persuading could revolutionise your tech sales approach, sparking genuine client conversations.

2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.

Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.