TechDay Australia - Australia's technology news network

Marketing stories - Page 43

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FireEye's new marketing chief says the company has a 'compelling' story to tell

Fri, 15th Sep 2017
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breach prevention
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marketing
FireEye appoints industry vet Vasu Jakkal as CMO to amplify its cybersecurity narrative amidst the battle against digital threats.
Digital advertising

Kiwi SMEs need to leverage more digital advertising tools

Thu, 7th Sep 2017
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martech
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marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
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Update lets businesses manage their listing from Google Search page

Thu, 7th Sep 2017
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martech
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marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
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Digital marketing startup launches with Xero partnership

Wed, 6th Sep 2017
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fintech
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martech
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financial systems
New software startup Boma Marketing has created an app that simplifies digital marketing for small businesses.
Hootsuite

Hootsuite names Conversologie their first NZ partner

Mon, 4th Sep 2017
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martech
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partner programmes
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marketing
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
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Firefly named finalist in two Westpac Business Awards categories

Fri, 25th Aug 2017
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marketing
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The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
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Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ

Tue, 1st Aug 2017
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martech
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ai
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marketing
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
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Marketing campaigns get smart: New solution combines AI & consulting services

Fri, 21st Jul 2017
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ai
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marketing
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accenture
As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.
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ESET to take on Industroyer malware & 'post-truth plague' at Black Hat

Thu, 13th Jul 2017
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malware
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manufacturing
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cybersecurity
ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.
Operahouse

Adobe Symposium 2017 kicks off at Sydney Opera House

Wed, 24th May 2017
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crm
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digital transformation
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cx
The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.
Targeting cyber threats

Advertising about to get a whole lot more targeted with new partnership

Mon, 15th May 2017
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martech
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partner programmes
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marketing
​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
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Menlo Security's global team walks away with two Stevie awards

Wed, 10th May 2017
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malware
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ransomware
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phishing
Menlo Security and Thought Marketing win two bronze Stevie awards at the American Business Awards. Great teamwork and innovation.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
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Melbourne IT ups SMB marketing push with WME Group acquisition

Tue, 2nd May 2017
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management
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marketing
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smb
Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.
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Young photography gear retailer uses social media to engage customers

Fri, 28th Apr 2017
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marketing
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
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Adobe launches Experience cloud; announces collaboration with Microsoft

Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
Intelligentmobility

Founder of Europe-based AdBooba is eyeing to expand in India

Tue, 28th Mar 2017
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marketing
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adbooba
AdBooba has delivered over five billion impressions resulting in over 10k conversions across 16 countries so far.
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Rotorua business scores Google Partner qualification

Mon, 13th Mar 2017
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martech
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google
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marketing
A Rotorua digital marketing firm celebrates as the sole Google Partner in the area, exemplifying exceptional AdWords prowess and client growth.
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Brother AU shares most successful reseller promotion to date

Wed, 22nd Feb 2017
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network infrastructure
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sdn
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partner programmes
​Brother Australia recently celebrated the success of their award-winning 2015 channel sales '100K Prize Giveaway' promotion.
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Social media takes over TV as key influencer of consumers

Thu, 16th Feb 2017
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martech
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marketing
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social media
Social media has overtaken TV as the key influencer in consumer decision making, according to a report by Teradata.