Marketing stories - Page 46

Consumer levels of digital media consumption are on the rise, so it's more important than ever that businesses use a data management platform.

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.

Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.

February was a monumental month for TechDay, with seven websites out of 12 hitting all-time records. The rest smashed their respective targets.

Teradata urges industries to close the digital skills gap by fostering martech experts, retraining staff, and curricular collaborations.

Marketers struggling to personalize campaigns due to overwhelming amount of customer info, says Teradata Marketing Applications.

Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.

With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.

Predictive analytics, a game changer in business, remains underexploited, even as it offers solutions for risk, marketing, and pricing.

Ovum highlights the integration of digital strategy in core business functions, where real-time adaptation is crucial for success.

BI, analytics and cloud top the list of priorities for IT spending for local CIOs, while digital transformation is foremost in many CIOs minds.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.

Adobe is focused on helping users transition to the digital world by providing software tools for the creative process.

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

Oracle acquires Datalogix, boosting its Data as a Service offerings to marketers for enhanced consumer insight across digital and traditional channels.