Marketing stories - Page 3

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Wesfarmers is deepening its AI and cloud pact with Microsoft to roll out Copilot tools, agents and data platforms across its retail brands.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Creative agency 30Acres will rebuild Zulu & Zephyr's global eCommerce platform on Shopify 2.0, with a new site launching in Q2 2026.

Nium strengthens global payments push with new chiefs for risk, technology and marketing as AI, stablecoins and regulation reshape the sector.

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

Percona sets out its 2026 growth plan with fresh leadership, new PostgreSQL security tech and expanded support for Valkey users.

Persistent named world's fastest-growing IT services brand as value jumps 22% to USD $989 million in Brand Finance 2026 ranking.

CFOs shift from hiring to hardware, funnelling bigger budgets into tech, AI and sales while HR, headcount and pay growth lose momentum.

LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.