Marketing stories - Page 2

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.

How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.

Australian small business owners nearing retirement are rushing to shore up branding and exit plans, with many lacking any documented handover.

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.

WordPress plugins can boost security, speed and search visibility for business sites, with experts highlighting the must-have tools firms should install.

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.

Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.