The Ultimate Guide to Marketing Technologies
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Australian Marketing Technologies News
Regional stories with direct local relevance
Australian Brands Expanding Internationally: Is Your Data Ready?
Incomplete customer data can undermine overseas sales, delaying deliveries, returns and marketing even when Australian fulfilment is strong.
Braze named Gartner Leader for fourth straight year
Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.
First-time buyers drove Black Friday sales in Australia
Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.
Loyalty programmes reshape Australian travel choices
Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.
Zendesk launches specialised AI agents for commerce
Australian retailers are set to benefit as Zendesk's new tools aim to settle orders, returns and refunds with fewer hand-offs.
Savira launches free privacy tools for small firms
More than 100,000 small businesses are now in privacy regulators' sights as tougher rules push demand for cheaper compliance tools.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Braze named Gartner Leader for fourth straight year
Infosys Aster named leader in marketing transformation
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
Featured News
AI transforming B2B discovery - but human trust endures
AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Cvent says event success lies in genuine human interaction
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
ClickHouse customer base soars on back of AI demand
AI agents are driving a sharp rise in demand for the real-time data platform, which added 1000 customers early in 2026 to top 4000.
Autonomous IT boom fuelling LogicMonitor's APAC growth
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Reviews
Expert Columns
Australian Brands Expanding Internationally: Is Your Data Ready?
Three Industries, One Common Challenge: Getting Data Right Before MDM
Your annual conference is running on a data stack IT never reviewed
4 practical tips for maintaining data quality
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
2026 holiday predictions: The evolving customer journey
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Winning the fitness-conscious audience with programmatic DOOH
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
Kantar finds marketers back AI assistants, consumers wary
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
G Squared founders launch Mercantile Co. for agencies
The new parent company groups four specialist agencies under one roof, giving clients broader capabilities while keeping each brand distinct.
Half of Australians using AI to research purchases
Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.
Supanova expands Leap partnership to boost ticketing
The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.
Eagle Eye adds Divide By Zero to APAC partner programme
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Bazaarvoice & Bluefish team up on AI recommendations
Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.
Amazon Ads launches Agent & DVA+ for unified buying
Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Secure Code Warrior launches AI literacy course for staff
With most firms using AI but few staff ready, the course targets non-developers handling sensitive data and automations at work.
Restaurant Brands deepens search partnership with Optimisers
Accurate location data is now central to how diners find KFC, Pizza Hut and Taco Bell in New Zealand across search, maps and AI tools.
Markable tops USD $1.7bn in creator sales, rebrands
Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.
100% Digital launches Bidbrain.ai for agency workflows
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Amazon Ads expands Prime Video formats in Australia
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Shoppers warm to AI meal plans but resist product picks
AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.
Job Moves
Prophet appoints Rishad Tobaccowala for US expansion
Click Click Media names Michael Gerardis General Manager
Cloudwerx appoints Harsh Mishra to lead SA market expansion
Radaro names Gabriele Famous as Chief Strategy Officer
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
myPlates names Shikha Thakur Head of Marketing Performance
Cake.Shop hires Rhiannon Brown to lead commercial push
