Marketing strategy stories
Tanium names Tara Ryan as Chief Marketing Officer for growth
5 days ago
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saas
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hcm
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it automation
Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Last week
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firewalls
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application security
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partner programmes
Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.
Monday.com appoints Harris Beber as new Chief Marketing Officer
Last week
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partner programmes
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ai
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google
Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
Upwind appoints Rinki Sethi as Chief Security Officer to drive growth
This month
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firewalls
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cloud security
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cx
Upwind hires cybersecurity veteran Rinki Sethi as Chief Security Officer to boost global growth amid 4,000% revenue surge and product innovations.
UK CMOs lose a month yearly to martech woes, creativity suffers
This month
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martech
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partner programmes
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cmo
UK CMOs spend an entire month yearly resolving martech issues, with 71% losing creative time and morale impacted amid growing platform complexity.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
This month
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
AI, loyalty and ANZ grocery retailers: What’s new
This month
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data analytics
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digital transformation
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cx
Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.
UK VCs admit neglecting marketing despite key to startup growth
This month
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cx
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martech
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partner programmes
A report reveals UK venture capitalists often overlook marketing expertise despite its proven role in scaling startups and securing faster growth.
Trends from HumAIn 2025 — And what the new AI normal means for brands
This month
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martech
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partner programmes
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genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
Launchd acquires Huume to boost influencer marketing reach
This month
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digital transformation
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partner programmes
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digital marketing
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards
Last month
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digital signage
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partner programmes
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sales
Wildstone teams up with oOh!media and Gawk Outdoor to manage advertising on 52 billboards across regional Victoria, marking its first Australian acquisition.
Un-marketing: redefining personalized marketing strategies
Last month
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cx
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martech
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partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
The data-led marketer: Driving growth through insight and alignment
Last month
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firewalls
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hyperscale
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network security
Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.
Awin launches Ava AI assistant, upgrades affiliate platform
Last month
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Sandrine El Khodry named new EVP of Global Sales at ALE
Last month
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data protection
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hybrid cloud
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cx
Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.
Google launches AI-powered advertising upgrades for marketers
Last month
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Global survey finds marketers see gTLDs as branding boost
Last month
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
Charlie Oscar partners with Fluent to streamline marketing insights
Last month
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partner programmes
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genai
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ai
Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.
Data Centre Marketing Club aims to boost industry branding
Last month
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partner programmes
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pwc
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branding
The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Last month
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.