Marketing strategy stories
Trends from HumAIn 2025 — And what the new AI normal means for brands
Yesterday
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martech
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partner programmes
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genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
Launchd acquires Huume to boost influencer marketing reach
2 days ago
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digital transformation
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partner programmes
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digital marketing
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards
Last week
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digital signage
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partner programmes
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sales
Wildstone teams up with oOh!media and Gawk Outdoor to manage advertising on 52 billboards across regional Victoria, marking its first Australian acquisition.
Un-marketing: redefining personalized marketing strategies
Last week
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cx
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martech
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partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
The data-led marketer: Driving growth through insight and alignment
Last week
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firewalls
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hyperscale
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network security
Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.
Awin launches Ava AI assistant, upgrades affiliate platform
Last week
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Sandrine El Khodry named new EVP of Global Sales at ALE
Last month
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data protection
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hybrid cloud
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cx
Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.
Google launches AI-powered advertising upgrades for marketers
Last month
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Global survey finds marketers see gTLDs as branding boost
Last month
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
Charlie Oscar partners with Fluent to streamline marketing insights
Last month
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partner programmes
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genai
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ai
Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.
Data Centre Marketing Club aims to boost industry branding
Last month
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partner programmes
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pwc
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branding
The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Last month
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
Analytic Partners launches APAC hub for marketing insights
Last month
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partner programmes
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digital entertainment
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youtube
Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.
Jennifer Catto named executive vice president at Sabre
Last month
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digital transformation
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cx
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martech
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
XPON acquires Alpha Digital to boost AI marketing services
Last month
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digital transformation
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cx
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martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
AI adoption grows in Singapore retail as trust concerns persist
Last month
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digital transformation
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cx
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martech
Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.
Moloco named among top five global mobile ad platforms for 2025
Last month
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Durata expands leadership to drive growth in data centre sector
Thu, 1st May 2025
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edge computing
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partner programmes
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displays & projectors
Durata expands senior leadership, adding three directors to boost growth in the global critical power and data centre sectors amid AI-driven demand surge.
Gen X influencers spark brand interest as social media booms
Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
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digital transformation
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martech
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partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.