Instagram Stories - Page 10

Australian Stories

Instagram stories

Omnichannel customer journey gains momentum in Australia, study reveals

Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.

By Catherine Knowles • 3 min read • Thu, 29th Feb 2024

Global Stories

Instagram stories

Fintech

A beginners guide to attending Xerocon London

Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.

By Nicola Stewart • 12 min read • Tue, 23rd Apr 2024

Instagram

Team5pm forms data-driven content group with acquisition

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024

Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024

Facebook

IAS extends AI-driven brand safety measures on Facebook & Instagram

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

By Catherine Knowles • 3 min read • Tue, 6th Feb 2024

Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024

Instagram

Global social media users surpass 5 billion mark, reports Digital 2024

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024

Marketing Technologies

Instagram influencer marketing expected to hit USD $22 billion by 2025

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024

Risk & Compliance

Risk Outlook 2024 warns of AI-driven misinformation threat

The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024

Unified Communications

'Data Never Sleeps': Domo's annual report reveals escalating online activity

Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023

Hyperscale

Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.

By Imee Dequito • 3 min read • Mon, 18th Dec 2023

YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023

Digital Signage

Zitcha & Broadsign collaborate for optimised global retail media strategy

Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.

By Kaleah Salmon • 3 min read • Fri, 1st Dec 2023

Customers

Meta & Zitcha offer unprecedented retail ad reach through new venture

Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.

By Kaleah Salmon • 3 min read • Fri, 17th Nov 2023

Email Security

AI technologies heighten risk of Black Friday scams in Australia

Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.

By Tom Raynel • 3 min read • Mon, 13th Nov 2023

Stories from Other Regions

Instagram stories

Customer Experience

Singapore leads global shift towards international online shopping

Over half the global consumers expect to increase their international online shopping by 2024, with a focus on flexible payment and shipping options, according to a report by Airwallex.

By Catherine Knowles • 3 min read • Thu, 21st Mar 2024

Artificial Intelligence

Over half of New Zealand's internet workforce want more remote work

Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.

By Catherine Knowles • 3 min read • Wed, 21st Feb 2024

YouTube

'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024