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Australian Stories

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Omnichannel customer journey gains momentum in Australia, study reveals
Customer Experience

Omnichannel customer journey gains momentum in Australia, study reveals

Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.

By Catherine Knowles • 3 min read • Thu, 29th Feb 2024

Global Stories

Instagram stories

Social platforms key for brands to drive growth, says Circana
AR, VR & Metaverse

Social platforms key for brands to drive growth, says Circana

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024
Pattern launches 'Pattern Creators' to bolster Aussie brands
Marketing Technologies

Pattern launches 'Pattern Creators' to bolster Aussie brands

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

By Sean Mitchell • 3 min read • Tue, 13th Aug 2024
Meta unveils Llama 3.1 with advanced AI capabilities
Facebook

Meta unveils Llama 3.1 with advanced AI capabilities

Meta's Mark Zuckerberg announces Llama 3.1: an upgraded, multilingual AI model with state-of-the-art tools, designed for complex queries and enhanced user interaction.

By Kaleah Salmon • 3 min read • Thu, 1st Aug 2024
Gen Z dining habits: prioritising trust, deals, & takeaways
YouTube

Gen Z dining habits: prioritising trust, deals, & takeaways

Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.

By Sean Mitchell • 3 min read • Thu, 18th Jul 2024
AI deepfake scams rise in health supplement fraud
Artificial Intelligence

AI deepfake scams rise in health supplement fraud

Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.

By Sean Mitchell • 3 min read • Fri, 12th Jul 2024
Endor Labs warns of critical vulnerabilities in CocoaPods
Malware

Endor Labs warns of critical vulnerabilities in CocoaPods

Endor Labs reveals major security flaws in CocoaPods, threatening apps like Instagram and Uber. Critical CVEs could impact Swift and Objective-C supply chains.

By Shannon Williams • 3 min read • Wed, 10th Jul 2024
Study reveals minimal ad view time boosts brand awareness
YouTube

Study reveals minimal ad view time boosts brand awareness

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

By Shannon Williams • 3 min read • Tue, 2nd Jul 2024
OpenAI disrupts five covert influence operations in three months
Artificial Intelligence

OpenAI disrupts five covert influence operations in three months

OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.

By Sean Mitchell • 3 min read • Sun, 2nd Jun 2024
Salesforce enhances Service Cloud for unified customer care
Marketing Technologies

Salesforce enhances Service Cloud for unified customer care

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

By Tom Raynel • 3 min read • Fri, 24th May 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024
A beginners guide to attending Xerocon London
Fintech

A beginners guide to attending Xerocon London

Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.

By Nicola Stewart • 12 min read • Tue, 23rd Apr 2024
Team5pm forms data-driven content group with acquisition
Instagram

Team5pm forms data-driven content group with acquisition

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024

Stories from Other Regions

Instagram stories

Working smarter not harder: Four ways AI can support your business
Customer Experience

Working smarter not harder: Four ways AI can support your business

AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.

By Spencer Bailey • 4 min read • Fri, 30th Aug 2024
StarHub & Singapore Police launch campaign to combat scams
EduTech

StarHub & Singapore Police launch campaign to combat scams

StarHub and the Singapore Police Force launch a campaign with Scam Masterclasses to combat rising cyber threats, aiming to educate and protect the public.

By Catherine Knowles • 3 min read • Wed, 21st Aug 2024
SleekFlow appoints Gao Lei as new CTO to drive tech strategy
EduTech

SleekFlow appoints Gao Lei as new CTO to drive tech strategy

Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.

By Imee Dequito • 3 min read • Wed, 10th Jul 2024
Singapore leads global shift towards international online shopping
Customer Experience

Singapore leads global shift towards international online shopping

Over half the global consumers expect to increase their international online shopping by 2024, with a focus on flexible payment and shipping options, according to a report by Airwallex.

By Catherine Knowles • 3 min read • Thu, 21st Mar 2024