Engagement stories - Page 6

A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.

Samsung named best and most trusted brand in Asia for third year running, according to Campaign Asia's annual survey.

Vodafone New Zealand external affairs director Tom Chignell is leaving the company, after 14 years with the telco giant. 2014: A year for change.

Social networking site's new anti-spam algorithm comes under fire as film executives consider cutting advertising.

YouTube has launched a two-day test of its new live streaming platform with partners Howcast, Next New Networks, Rocketboom, and Young Hollywood.

Twitter is the latest trend in online communication, with even major corporations joining in. Read on for tips on how to use it for your business.

As Powerpoint presentations grow tedious, the true issue lies in the misuse of the software by presenters who fail to engage effectively.