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Nexxen campaign lifts Anytime Fitness reach across TV
Advertising Technologies

Nexxen campaign lifts Anytime Fitness reach across TV

The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.

By Mark Tarre • 4 min read • Last week
PubMatic launches governance framework for ad agents
Marketing Technologies

PubMatic launches governance framework for ad agents

Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.

By Sean Mitchell • 4 min read • This month
Japanese brands win US favour but struggle for visibility
Social Media

Japanese brands win US favour but struggle for visibility

Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.

By Sofiah Nichole Salivio • 3 min read • This month
AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Last month
Yahoo DSP launches open AI agent network for advertisers
Marketing Technologies

Yahoo DSP launches open AI agent network for advertisers

Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.

By Sean Mitchell • 4 min read • Fri, 26th Jun 2026
Zitcha & Pentaleap link retail ads to product ranking
Marketing Technologies

Zitcha & Pentaleap link retail ads to product ranking

Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.

By Sofiah Nichole Salivio • 3 min read • Wed, 24th Jun 2026
TripleLift: 99% of buyers value curation, lack trust
Marketing Technologies

TripleLift: 99% of buyers value curation, lack trust

Trust remains thin in programmatic curation, with 60% of buyers unsure what they pay for it and 81% citing weak performance.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 20th Jun 2026
Roke launches anti-jam GNSS system for more platforms
Robotics

Roke launches anti-jam GNSS system for more platforms

The system aims to bring military-grade satellite navigation protection to drones, ships and other lower-cost platforms facing rising jamming threats.

By Sofiah Nichole Salivio • 3 min read • Thu, 18th Jun 2026
Roke launches low-cost anti-jam GNSS system for drones
Robotics

Roke launches low-cost anti-jam GNSS system for drones

Lower-cost drones and other platforms could gain anti-jam protection as Roke says its new system narrows a long-standing resilience gap.

By Sean Mitchell • 4 min read • Wed, 17th Jun 2026
Shure & Zoom launch IntelliMix kits for Zoom Rooms
Unified Communications

Shure & Zoom launch IntelliMix kits for Zoom Rooms

Clearer audio and simpler rollouts are set to help schools and businesses equip Zoom Rooms for hybrid meetings and AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 12th Jun 2026
Shure launches MXA925 ceiling mic with AI upgrades
Unified Communications

Shure launches MXA925 ceiling mic with AI upgrades

Meeting rooms with poor acoustics are set to hear clearer speech, as the new array adds AI echo, noise and reverb suppression.

By Sofiah Nichole Salivio • 3 min read • Wed, 10th Jun 2026

Stories from Other Regions

DSP stories

Liquid Instruments launches AI tool for custom test gear
Partner Programmes

Liquid Instruments launches AI tool for custom test gear

Engineers using Moku hardware can now build bespoke test instruments from plain-English prompts, cutting months from development cycles.

By Sean Mitchell • 4 min read • Last month
Channel 4 signs five ad-tech deals for programmatic access
Marketing Technologies

Channel 4 signs five ad-tech deals for programmatic access

Advertisers will soon get broader real-time access to Channel 4's premium video inventory, as Amazon Ads and four other platforms join its network.

By Sofiah Nichole Salivio • 4 min read • Wed, 24th Jun 2026
TripleLift launches TL Direct self-serve ad platform
Marketing Technologies

TripleLift launches TL Direct self-serve ad platform

Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.

By Mark Tarre • 4 min read • Thu, 18th Jun 2026
Conference Room Audio Should Be Managed Like Enterprise IT
Unified Communications

Conference Room Audio Should Be Managed Like Enterprise IT

Better network oversight is letting firms scale meeting rooms, boost uptime and add AI captions, transcription and analytics.

By Anthony Caruana • 4 min read • Tue, 2nd Jun 2026
InMarket expands Basis tie-up for retail media tools
Advertising Technologies

InMarket expands Basis tie-up for retail media tools

Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.

By Mark Tarre • 4 min read • Tue, 2nd Jun 2026
Sabio launches UK Household Graph for CTV targeting
Data Protection

Sabio launches UK Household Graph for CTV targeting

Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.

By Sean Mitchell • 3 min read • Mon, 1st Jun 2026