Digital Marketing stories - Page 3
CTV ad spend lags viewership growth despite rising engagement
Last month
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
Adobe Express adds AI video tools for easy content creation
Last month
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
RedTrack unveils AI agents to simplify data analysis for SMBs
Last month
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
Hotwire launches AI-powered Spark tool & global AI Lab
Last month
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martech
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ai
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agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
DEPT named Adobe partner of the year for digital innovation in India
Last month
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digital transformation
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martech
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digital marketing
DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
MultiSafepay sees merchant growth after Antom integration
Last month
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fintech
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martech
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commerce systems
MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.
AI marketing stacks reshape creativity across global markets
Last month
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
SmartBear appoints Kristine Hunt to lead global growth
Last month
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
AI & personalisation drive new luxury demand in Aussie dining
Last month
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Last month
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
Marketers face gap in UK consumer personalisation efforts
Last month
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
AI platform Glu launches to streamline ecommerce creativity
Last month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
Tire Agent sees success with Quantcast's ad campaign
Last month
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martech
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digital marketing
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advertising technologies
Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.
AI shaping brand visibility shifts to credibility economy
Last month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
Michael Dunlop returns to Australia as Rokt Head of APAC
Last month
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ai
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ecommerce
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digital marketing
Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.
Simon partners with Adentro to enhance retail experience
Last month
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cx
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martech
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omnichannel
Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.
15gifts launches AI agent Humara for digital sales boost
Last month
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cx
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martech
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personalisation
15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.
VistaPrint report: Australian SMBs face 2025 challenges
Last month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
Yahoo appoints Josh Line as new Chief Marketing Officer
Last month
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
S4 Capital's Monks partners with Hightouch in APAC region
Mon, 31st Mar 2025
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data analytics
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cx
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martech
Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.