Digital Marketing stories - Page 2
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
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devops
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cx
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martech
As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.
Generational divides revealed in Black Friday survey
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cx
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martech
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personalisation
Sinch's 2024 Consumer Black Friday/Cyber Monday Survey reveals younger shoppers favour mobile messaging for promotions, with 44% of 18-29 year-olds ready to spend more.
Criteo named leader by IDC MarketScape for retail media
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ai
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digital marketing
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analyst report
Criteo has been named a leader by IDC MarketScape in the inaugural report on Worldwide Retail Media Network Service Providers.
Acumen Cyber expands into Ireland with new appointments
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firewalls
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advanced persistent threat protection
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breach prevention
Acumen Cyber expands into Northern Ireland and the Republic of Ireland with new team members, aiming for top five in managed security by 2028.
Incubeta partners with Popeyes to boost UK digital strategy
Last month
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cx
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martech
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digital marketing
Incubeta has teamed up with Popeyes to boost the fast-food chain's digital presence in the UK, implementing geo-targeted marketing strategies in key cities.
Suzanne Grae selects Tug Sydney for SEO & paid media
Last month
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cx
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martech
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ecommerce
Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.
StackAdapt unveils instant brand lift tool in Asia-Pacific
Last month
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data analytics
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digital marketing
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advertising
StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.
Forrester predicts 25% drop in brand loyalty by 2025
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cx
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martech
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genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
Sitecore unveils AI platform to enhance marketing workflows
Last month
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digital transformation
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cx
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martech
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.
PushON expands team with new senior hires amid demand rise
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martech
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commerce systems
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ecommerce
PushON, a Manchester-based eCommerce consultancy, has appointed three senior hires to bolster its digital marketing team amid rising demand for services.
LG Electronics ranks 97th in Best Global Brands 2024
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cx
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martech
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digital marketing
LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.
Barriers hinder MarTech's role in fostering customer trust
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
Adobe to invest a whopping $100 million in global AI education
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
AI takes center stage in Adobe's new GenStudio tool
Last month
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Adobe unmasks over 100 new Creative Cloud features
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martech
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genai
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ai
Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.
LiveRamp enhances AI with new Perplexity, Chalice deals
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cx
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martech
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personalisation
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Liftoff unveils Cortex to revolutionise mobile ad campaigns
Last month
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ai
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digital marketing
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ml
Liftoff has launched Cortex, a machine learning platform poised to enhance mobile ad campaign performance significantly through advanced data processing techniques.
Bazaarvoice launches Vibe to unify content strategies
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ecm
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martech
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digital marketing
Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and e-commerce success.
Adobe Express expands with AI & key integrations
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martech
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genai
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ai
Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.
Kentico to host Partner Connections 2024, sharing latest innovations
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ecm
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cx
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martech
Kentico will host its Partner Connections 2024 events in Prague on October 8-9 and Miami on November 12-13, showcasing new features of Xperience.