Digital Marketing stories - Page 1

A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.

AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.

Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.

Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.

The Salesforce Agentforce World Tour in Auckland attracted over 1,300 attendees, showcasing the impact of autonomous AI agents on New Zealand businesses.

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

A £20 million investment has launched Future Stores on Oxford Street, blending technology and immersive experiences in a novel retail model.

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia’s Privacy Act.

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Singapore's Xtend has reported a staggering 113% revenue increase in the first half of the 2024/2025 fiscal year, driven by global expansion and AI innovations.

Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.