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Advertising Technologies (Adtech) Stories - Page 19

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Advertising Technologies (Adtech) stories

Adobe launches Real-Time CDP Collaboration in Australia, NZ
Marketing Technologies

Adobe launches Real-Time CDP Collaboration in Australia, NZ

Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.

By Sean Mitchell • 4 min read • Wed, 28th May 2025
StackAdapt, Samba TV team up to advance CTV in Australia
Marketing Technologies

StackAdapt, Samba TV team up to advance CTV in Australia

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.

By Kaleah Salmon • 3 min read • Tue, 27th May 2025
Nexxen unveils AI assistant to speed up campaign planning
Marketing Technologies

Nexxen unveils AI assistant to speed up campaign planning

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

By Sean Mitchell • 3 min read • Mon, 26th May 2025
Creatopy appoints Ovidiu Gavril to lead AI transformation
Unified Communications

Creatopy appoints Ovidiu Gavril to lead AI transformation

Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.

By Jed Nykolle Harme • 3 min read • Thu, 22nd May 2025
Canon Business Services secures all six Microsoft accolades
Customer Relationship Management

Canon Business Services secures all six Microsoft accolades

Canon Business Services ANZ has earned all six Microsoft Solutions Partner designations, placing it among Australia's top 1% of Microsoft partners with enhanced tech expertise.

By Sean Mitchell • 3 min read • Wed, 21st May 2025
Vistar & Spotzi team up to streamline cross-border OOH ads
Marketing Technologies

Vistar & Spotzi team up to streamline cross-border OOH ads

Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.

By Sean Mitchell • 3 min read • Wed, 21st May 2025
Flam raises USD $14 million to expand mixed reality for brands
Digital Transformation

Flam raises USD $14 million to expand mixed reality for brands

Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.

By Melania Watson • 4 min read • Mon, 19th May 2025
AdsAdvisor introduces platform for app marketing analytics
Gaming

AdsAdvisor introduces platform for app marketing analytics

AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.

By Jed Nykolle Harme • 4 min read • Tue, 13th May 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
Yahoo unveils Conversion API to boost ad tracking accuracy
Marketing Technologies

Yahoo unveils Conversion API to boost ad tracking accuracy

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

By Sean Mitchell • 3 min read • Fri, 2nd May 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
Marketers embrace privacy, with 50% of users opting into tracking
Marketing Technologies

Marketers embrace privacy, with 50% of users opting into tracking

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
GumGum claims up to 90% lower carbon emissions per ad served
Marketing Technologies

GumGum claims up to 90% lower carbon emissions per ad served

GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.

By Catherine Knowles • 3 min read • Mon, 28th Apr 2025
Nexxen unveils nexAI suite to transform advertising with AI
Marketing Technologies

Nexxen unveils nexAI suite to transform advertising with AI

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

By Sean Mitchell • 3 min read • Mon, 28th Apr 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

Ooredoo Qatar trials HopprTV for personalised TV advertising
Customer Experience

Ooredoo Qatar trials HopprTV for personalised TV advertising

Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.

By Kaleah Salmon • 3 min read • Fri, 16th May 2025
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Unified Communications

Ooredoo Qatar & Hoppr trial targeted TV ads with user data

Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.

By Jed Nykolle Harme • 3 min read • Tue, 13th May 2025