Advertising Technologies (Adtech) Stories - Page 17

Australian Stories

Advertising Technologies (Adtech) stories

Launchd acquires Hoozu to strengthen global creator strategy

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

By Melvin Hipolito • 3 min read • Thu, 31st Jul 2025

Data Analytics

The Pistol to lead Liquor Legends retail media transformation

The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.

By Melvin Hipolito • 3 min read • Wed, 16th Jul 2025

Marketing Technologies

LG Ad Solutions launches in Australia with Sydney office lead

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

By Jed Nykolle Harme • 4 min read • Wed, 16th Jul 2025

Global Stories

Advertising Technologies (Adtech) stories

Marketing Technologies

Acast & Magnite team up to streamline global podcast ads

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

By Kaleah Salmon • 3 min read • Thu, 31st Jul 2025

Marketing Technologies

Integral Ad Science earns first AAM ethical AI certification

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.

By Catherine Knowles • 3 min read • Wed, 30th Jul 2025

Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025

Marketing Technologies

JCDecaux unveils new digital ad displays to boost brand impact at Sydney Airport

JCDecaux has introduced new digital ad displays at Sydney Airport to boost brand visibility across key passenger journey points and enhance advertising impact.

By Sean Mitchell • 3 min read • Tue, 22nd Jul 2025

Marketing Technologies

Marketers prioritise CTV, AI & identity flexibility for 2025 H2

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

By Sean Mitchell • 4 min read • Thu, 17th Jul 2025

DevOps

Taboola advises SMBs on strategies for Amazon Prime Day 2025 success

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

By Shannon Williams • 5 min read • Wed, 9th Jul 2025

Marketing Technologies

Interplay Media names Scott Hughes to boost NZ publisher ads

Interplay Media appoints Scott Hughes in Auckland to expand programmatic ad services and launch interactive products for New Zealand publishers.

By Jed Nykolle Harme • 3 min read • Wed, 9th Jul 2025

Data Analytics

Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

By Kaleah Salmon • 3 min read • Tue, 8th Jul 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

Marketing Technologies

JCDecaux & VIOOH launch programmatic DOOH at Bengaluru airport

JCDecaux India and VIOOH partner to offer programmatic digital advertising on 64 screens at Kempegowda International Airport Bengaluru, reaching 41m+ monthly impressions.

By Kaleah Salmon • 4 min read • Fri, 8th Aug 2025

Marketing Technologies

Avast uncovers global fake pharmacy scam with 5,000+ domains

Avast exposed a global scam with 5,000+ fake pharmacy websites selling counterfeit meds, risking health and money worldwide.

By Melvin Hipolito • 4 min read • Thu, 7th Aug 2025

Marketing Technologies

Moloco SDK launches on Google AdMob as self-serve for publishers

Moloco's AI-driven SDK is now self-serve on Google AdMob and Ad Manager, enabling 500 publishers to monetise app ads with global advertiser demand.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025

Marketing Technologies

MintHC expands team with strategic, creative & digital hires

MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025

EduTech

UK offices drive premium business travel decisions, research finds

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025

Digital Signage

VIOOH & Outernet London launch premium DOOH screens deal

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025

Customer Experience

Westfield Rise launches AI-powered DOOH targeting for 600 profiles

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

By Jed Nykolle Harme • 3 min read • Tue, 15th Jul 2025