About Sara
Sara Barker
Copywriter and Senior News Editor
Sara lives in a world of words and stories. For more than six years she has been delving deep into the rich world of tech news, content creation, journalism and reviews for Techday. She brings an academic background in information systems, marketing, radio, and journalism to her role. She enjoys casual gaming, cats, and reading.
Stories by Sara - Page 79
This could be the future of ridesharing
Tue, 18th Dec 2018
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cartech
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bosch
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autonomous vehicle
When you hear the words ‘driverless vehicle technology’, the company Bosch may not immediately spring to mind.
InternetNZ welcomes Govt's 99.8% broadband coverage plan
Tue, 18th Dec 2018
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uc
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digital divide
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telco
InternetNZ applauds the government's plan to extend broadband coverage to 99.8% of New Zealand's population, promising significant rural and mobile expansion.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Tue, 18th Dec 2018
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encryption
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university of waikato
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cyber security researchers of waikato
Dr Ryan Ko, instrumental in founding Cybersecurity Researchers of Waikato, steps down to lead UQ Cyber Security, leaving Dr Vimal Kumar to fill his role.
Bigger on the inside: Corsair's Crystal Series 280X RGB cases
Tue, 18th Dec 2018
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gaming
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digital entertainment
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personal computing devices
Corsair's Crystal Series 280X RGB cases offer a compact yet spacious design with tempered glass panels, advanced cooling, and customisable RGB lighting.
You wouldn't marry a stranger, so why go into business with one?
Tue, 18th Dec 2018
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martech
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partner programmes
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seo
You can’t just rush straight into a partnership. According to Bartercard, at least half of all partnerships fail in the first 2-3 years.
HubSpot announces fund for 'customer first' startups
Tue, 18th Dec 2018
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crm
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data analytics
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cx
HubSpot unveils a USD $30 million fund to nurture 'customer first' startups, promoting long-term success, customer-centricity, and innovative SaaS products.
LearnCoach closes $1.5m seed round
Tue, 18th Dec 2018
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e-learning
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digital entertainment
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video
The tutorials are designed for students who want to learn NCEA subjects but can’t make it to a physical classroom.
Bin 'em: Those bomb threat emails are complete hoaxes
Mon, 17th Dec 2018
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malware
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ransomware
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cybersecurity
A worldwide spate of spam emails claiming there is a bomb in the recipient’s building is almost certainly a hoax.
Mercury Energy sells smart meter business for $270m
Mon, 17th Dec 2018
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m&a
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mercury
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smart meter
IntelliHUB has acquired Mercury New Zealand's Metrix smart metering business for $270m, expanding its smart meter footprint in Australia and New Zealand.
How to stay safe when shopping online
Mon, 17th Dec 2018
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firewalls
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network infrastructure
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network security
As holiday sales entice online shoppers, security firm Palo Alto Networks advises vigilance to avoid scams and protect financial details from cybercriminals.
Soul Machines' virtual humans go mainstream
Mon, 17th Dec 2018
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crm
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cx
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martech
An Auckland AI firm renowned for its work creating ‘digital humans’ is now unleashing its creativity to the wider market.
Lightning Lab accelerator delves into tourism
Mon, 17th Dec 2018
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lightning lab
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creative hq
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christchurch
Startup accelerator Lightning Lab is launching a new programme to find innovative solutions to challenges facing the tourism industry.
GCSB welcomes Inspector-General's report on intelligence warrants
Mon, 17th Dec 2018
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surveillance
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ai security
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gcsb
The GCSB welcomes Cheryl Gwyn's report affirming its lawful warrant systems, though differing on 'Type 1' and 'Type 2' warrant interpretations remain.
Apax Partners wins bidding war for Trade Me buyout
Fri, 14th Dec 2018
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trade me
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m&a
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digital marketplace
Apax Partners secures the win to buy Trade Me for NZD $6.45 per share after Hellman and Friedman withdraws, valuing the company at NZD $2.56 billion.
Verifi takes spot in Deloitte Asia Pacific Fast 500
Fri, 14th Dec 2018
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deloitte
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deloitte fast 500
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identity
Verifi Identity Services has been ranked among Deloitte Technology's Fast 500 Asia Pacific 2018, landing the 154th spot.
Homegrown stress relief app to be launched next year
Fri, 14th Dec 2018
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apm
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low-code
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software development
The University of Auckland and RUN are developing BadGood, a playful app designed to revolutionise stress relief by utilising smartphones' full capabilities.
25% of malicious emails still make it through to recipients
Wed, 12th Dec 2018
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email security
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mimecast
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malicious emails
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Google Cloud, Palo Alto Networks extend partnership
Wed, 12th Dec 2018
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network infrastructure
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firewalls
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hyperscale
Google Cloud and Palo Alto Networks have extended their partnership to include more security features and customer support for all major public clouds.
Human value must be put back in marketing - report
Wed, 12th Dec 2018
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martech
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digital marketing
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accenture interactive
Fjord Trends 2019 suggests that human value is about to be put back in the centre of innovation, with a focus on quiet and meaning in a noisy world.
Wine firm uses AR to tell its story right on the bottle
Wed, 12th Dec 2018
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martech
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ar, vr & metaverse
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digital marketing
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.