Australian Stories

Clicks, customers, and ROI: Harnessing the power of multichannel marketing

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

By Simon Le Grand • 4 min read • Wed, 19th Jun 2024

Global Stories

Marketing Technologies

Online shopper search drives 44% of ecommerce revenue

A new report by Constructor reveals that online shoppers using search bars account for 44% of site revenue, highlighting the need for tailored ecommerce strategies.

By Catherine Knowles • 3 min read • Fri, 7th Mar 2025

Marketing Technologies

Otterly.AI exits stealth, helping brands monitor AI search

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024

Marketing Technologies

Quid & Vantage Discovery unite for AI retail insights

Quid and Vantage Discovery have teamed up to revolutionise retail intelligence by merging site search data with social trends, enhancing shopper insights.

By Catherine Knowles • 3 min read • Fri, 20th Dec 2024

Security Operations Centres

Sectigo launches SiteLock 2.0 to enhance SMB security

Sectigo has launched SiteLock 2.0, a revamped website security platform designed to assist small and medium-sized businesses in protecting their online assets.

By Catherine Knowles • 2 min read • Thu, 17th Oct 2024

Customer Experience

Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

By Catherine Knowles • 3 min read • Wed, 14th Aug 2024

Marketing Technologies

IntelligenceBank acquires Red Marker to boost AI compliance tools

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.

By Catherine Knowles • 3 min read • Thu, 1st Aug 2024

Unified Communications

Octopus Energy sees major efficiency boost with Storyblok CMS

Octopus Energy has streamlined content management by deploying Storyblok CMS, enabling updates in five minutes and slashing developer support requests by two-thirds.

By Catherine Knowles • 3 min read • Thu, 1st Aug 2024

Cloud Services

18 year 'wild ride' for TechDay to global tech news powerhouse

TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.

By Melania Watson • 3 min read • Wed, 31st Jul 2024

Apps

MTMN challenges Australia's top OOH advertisers with new data edge

MTMN is challenging Australia's top OOH advertisers by leveraging real-time data through a new partnership with tech firm LUMOS, enhancing ad targeting capabilities.

By Kaleah Salmon • 2 min read • Wed, 29th May 2024

Cybersecurity

SquareX named most promising startup at Cyber Summit 2024

SquareX, recognised as the Most Promising Startup for Best Overall Performance at the Cyber Entrepreneurship Summit 2024, unveiled its cutting-edge browser-native security solution at the RSA conference.

By Sean Mitchell • 3 min read • Tue, 21st May 2024

Generative AI

First-party data collection prioritised due to privacy laws

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024

Customer Experience

BSH Group enhances customer experience with Medallia's AI technology

BSH Group leverages Medallia's AI tech for personalised customer experiences, aiding their shift to direct-to-consumer market.

By Catherine Knowles • 3 min read • Wed, 20th Dec 2023

Software-as-a-Service

ConversionCow launches to level up marketing efficiency for small businesses

New MarTech firm, ConversionCow, launched by industry veteran Irwin Hau, aims to amplify marketing efficiency for small businesses.

By Imee Dequito • 2 min read • Tue, 19th Dec 2023

EduTech

Study highlights consumer distrust due to dark design patterns

Dovetail's study finds that 40% of users face financial loss due to 'dark design' tactics on eCommerce platforms.

By Shannon Williams • 3 min read • Fri, 15th Dec 2023

Enterprise Content Management

Zengenti strengthens presence in local government sector via National LGPS Frameworks partnership

Zengenti partners with National LGPS Frameworks to enhance service offerings for local government, leveraging its CMS Contensis.

By Kaleah Salmon • 3 min read • Wed, 22nd Nov 2023

Data Analytics

Compass's revamped digital platform fights elder abuse in Australia

Compass's digital overhaul, aimed at tackling elder abuse in Australia, gains momentum with an 8x increase in sessions.

By Tom Raynel • 3 min read • Wed, 8th Nov 2023

Stories from Other Regions

Digital Transformation

Umbraco Cloud adds Canadian hosting to aid data sovereignty

Umbraco launches Canadian hosting on its Cloud platform via Microsoft Azure Toronto, aiding compliance with strict local data privacy laws and improving performance.

By Catherine Knowles • 4 min read • Wed, 30th Apr 2025