The Trade Desk Stories

Australian Stories

The Trade Desk stories

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • This month

Marketing Technologies

LG Ad Solutions launches in Australia with Sydney office lead

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

By Jed Nykolle Harme • 4 min read • Wed, 16th Jul 2025

Global Stories

The Trade Desk stories

Marketing Technologies

Give to Gain: Why investing in others is the best career decision you'll make

Investing in others is the smartest career move you can make, turning mentoring and community into real power, progress and shared success.

By Axelle Thory • 3 min read • Fri, 6th Mar 2026

Marketing Technologies

TripleLift expands Pause Ads to more streaming platforms

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025

Marketing Technologies

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

By Jed Nykolle Harme • 3 min read • Mon, 16th Jun 2025

Hyperscale

MiQ unveils Sigma AI platform to unify programmatic advertising

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025

The Trade Desk

Nexxen & The Trade Desk announce strategic data partnership

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.

By Imee Dequito • 3 min read • Thu, 22nd Aug 2024

Data Protection

Chris Polishuk named as Chief Revenue Officer at Amperity

Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.

By Kaleah Salmon • 3 min read • Fri, 16th Aug 2024

Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024

Marketing Technologies

Databricks announces partnerships to boost data sharing

Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.

By Melania Watson • 4 min read • Fri, 7th Jun 2024

Digital Signage

Zitcha names Josh Forsyth as APAC sales lead amid expansion

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.

By Imee Dequito • 3 min read • Mon, 20th May 2024

Marketing Technologies

The Trade Desk launches media trading platform for online marketers

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.

By Staff Writer • 2 min read • Tue, 13th Jul 2021

Stories from Other Regions

The Trade Desk stories

Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026

Marketing Technologies

Sagacity's postcode data now digital with Eyeota for UK brands

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

By Jed Nykolle Harme • 3 min read • Tue, 7th Oct 2025