The Channel Institute stories

Time for channel professionals to get serious about their career credentials
Mon, 17th Sep 2018
#
online courses
#
skills gap
#
the channel institute
Few universities teach indirect or channel marketing, which is posing challenges for employers that want to expand channel services.

How to market to B2B technology buyers
Wed, 20th Jun 2018
#
digital marketing
#
b2b marketing
#
the channel institute
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

The 5 qualities of a top channel manager candidate
Fri, 15th Jun 2018
#
careers
#
channel manager
#
the channel institute
The Channel Institute conducted a poll to help guide those looking to move their career in the channel to the next level.