TechDay Australia - Australia's technology news network

SugarCRM stories

Modern warehouse factory cloud ai automation software integration

Syspro maps AI-led overhaul, M&A push and new brand

Thu, 22nd Jan 2026
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manufacturing
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digital transformation
Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.
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Syspro & SugarCRM link ERP & CRM for manufacturers

Fri, 9th Jan 2026
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digital transformation
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Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.
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Volgren adopts AI-driven CRM to boost sales & forecasting

Fri, 14th Nov 2025
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digital transformation
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Volgren has adopted SugarCRM's AI-powered platform to enhance sales efficiency, forecasting accuracy, and customer service across its bus manufacturing operations.
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SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer

Thu, 9th Oct 2025
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digital transformation
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martech
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
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Speedpanel halves admin time with SugarCRM for project gains

Fri, 25th Jul 2025
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Australian firm Speedpanel cut admin time by 50% and improved project management using SugarCRM's Sell platform, saving 30 hours monthly per project manager.
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SugarCRM solutions expand reach on AWS Marketplace

Fri, 22nd Nov 2024
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cdp
SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
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SugarCRM appoints David Roberts as new CEO amidst changes

Wed, 11th Sep 2024
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SugarCRM appoints David Roberts as new CEO, succeeding Craig Charlton. Roberts to drive global growth and innovation as Charlton becomes Chairman.
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Jayco enhances RV operations through SugarCRM integration

Wed, 14th Aug 2024
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manufacturing
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Jayco, Australia's top RV manufacturer, revamps its operations with SugarCRM, enhancing dealership relations and boosting sales by 7%, officials report.
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Eden Exchange integrates SugarCRM for improved deal-making efficiency

Tue, 12th Mar 2024
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digital age
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zapier
Eden Exchange, a leading Australian SME marketplace, bolsters its deal-making process and client experience by integrating AI-driven sales automation platform, SugarCRM.
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MEGA selects SugarCRM to optimise sales & enhance user conversions

Wed, 14th Feb 2024
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New Zealand's cloud storage firm MEGA partners with SugarCRM to boost its sales automation, aiming to optimise user conversions from free to paid services.
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Global pool manufacturer chooses SugarCRM's advanced sales solution

Thu, 5th Oct 2023
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sales
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
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70% of Australian companies report increased turnover

Thu, 3rd Mar 2022
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supply chain
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
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Customers leaving in droves, companies struggle to rebound

Wed, 2nd Mar 2022
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data analytics
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Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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SugarCRM introduces playbook functionality thanks to AddOptify acquisition

Fri, 4th Feb 2022
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SugarCRM introduces integrated playbook functionality for guided selling and advanced CRM automation, enabling users to automate processes and workflows.
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The Engenco Group chooses SugarCRM to power customer relations

Wed, 12th Jan 2022
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Engenco Group implements SugarCRM to consolidate customer data, improve insights, and enhance customer experience.
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Customer churn costing Australian businesses millions, report finds

Mon, 22nd Feb 2021
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financial results
Lack of visibility into customer data is costing businesses millions and fueling a customer relationship crisis, says SugarCRM.
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How SugarCRM aims to improve business performance

Mon, 29th Apr 2019
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data analytics
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SugarCRM unveils tools for business growth - faster resolution, enhanced collaboration and data-driven insights.
Partnership business

SugarCRM partners with Zaparas Lawyers to provide client enquiry management

Wed, 16th Aug 2017
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martech
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partner programmes
Zaparas Lawyers chose SugarCRM for its ease of implementation and its ability to integrate with the company's existing systems.
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SugarCRM's new APJ vice president stays committed to partner ecosystem

Wed, 16th Nov 2016
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crm
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martech
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partner programmes
Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, and vows not to compete with its partners.
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SugarCRM taps IBM Cloud for enhanced security, privacy and control

Tue, 21st Jun 2016
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public cloud
SugarCRM boosts client data protection with IBM Cloud's secure, customizable infrastructure, catering to high-regulation industries.