Sports Technology (SportsTech) stories
Hexaware teams up with San Francisco Unicorns in cricket
This month
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
TeamViewer partners with F1 Academy to empower women
This month
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collaboration
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sports
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r&d
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.
Max Polaczuk leads AI innovation at Black Pearl Group
This month
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ai
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ml
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esports
Black Pearl Group has appointed Max Polaczuk as Vice President of Artificial Intelligence, signalling a major shift towards an AI-centric business strategy.
Acronis partners with Brad Jones Racing for cybersecurity boost
Last month
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data protection
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advanced persistent threat protection
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partner programmes
Acronis has embarked on a three-year partnership with Brad Jones Racing to enhance cybersecurity, supported by Extranet Systems, for the Australian motorsport team.
Atos drives digital transformation at Winter EYOF 2025
Last month
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digital transformation
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olympic games
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atos
Atos showcased innovative digital solutions at the Winter European Youth Olympic Festival, enhancing media engagement and fan interaction across Europe.
Proto appoints Todd Bouman as CEO amid rapid expansion
Last month
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edutech
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samsung
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hp
Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.
Cricket Australia unveils AI feature for live match insights
Last month
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martech
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personalisation
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cdp
Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.
Ericsson partners with SailGP for 5G-enhanced sail races
Fri, 31st Jan 2025
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data analytics
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iot
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ericsson
Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.
PPDS extends partnership with Oracle Red Bull Racing team
Thu, 23rd Jan 2025
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digital signage
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displays & projectors
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collaboration
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
Infosys unveils AI features for Australian Open 2025
Thu, 16th Jan 2025
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digital transformation
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digital entertainment
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genai
Infosys and Tennis Australia unveil innovative AI features for the 2025 Australian Open, enhancing fan interactivity and player insights.
VCARB partners with Dynatrace for F1 tech excellence
Wed, 15th Jan 2025
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formula one
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dynatrace
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sportstech
Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.
China leads global wrist-worn device market in 2024
Sun, 5th Jan 2025
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personal computing devices
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apple
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samsung
China has become the largest global market for wrist-worn devices, leading shipments at 45.8 million units, driven by a 20.1% year-on-year growth.
Catapult reports 20% rise in ACV & strong revenue growth
Thu, 14th Nov 2024
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saas
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wearables
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digital entertainment
Catapult has reported a 20% rise in Annualised Contract Value to USD $96.8 million and significant revenue growth of 19% to USD $57.8 million for H1 FY25.
Pixellot appoints Doron Gerstel as new Chief Executive
Thu, 7th Nov 2024
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cx
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martech
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digital entertainment
Pixellot has announced a leadership change, with Alon Werber stepping down as CEO after nearly a decade, succeeding by Doron Gerstel.
AC Milan enhances performance & fan experience with AI
Mon, 4th Nov 2024
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storage
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ai
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cybersecurity
AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.
AC Milan enhances fan experience & performance with tech
Wed, 30th Oct 2024
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storage
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digital transformation
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pure storage
AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.
Lockeroom Gym partners with Pendula to enhance platform
Tue, 28th May 2024
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cx
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martech
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fitness
Lockeroom Gym partners with Pendula to streamline customer interactions, enhancing the fitness experience for business executives.
FC Barcelona partners with Fortinet for Spotify Camp Nou security
Fri, 24th May 2024
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firewalls
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digital transformation
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breach prevention
FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.
Bristol Sport enhances finance operations with Xledger cloud
Wed, 15th May 2024
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digital transformation
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cloud services
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sportstech
Bristol Sport enhances its financial operations by utilising Xledger UK's automated cloud solution, aiming to streamline processes and support ambitious growth.
SailGP to share LiveLineFX tech with other sports organisations
Fri, 10th May 2024
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ar, vr & metaverse
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esports
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ar
SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.