Sports Technology (SportsTech) stories
Infobip, Haas F1 partner to boost fan engagement with AI tech
Last week
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cx
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martech
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ai
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
FC Bayern partners with Celonis to boost operations with AI
Last week
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hcm
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ai
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recruitment
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
How the Orlando Magic are reinventing fandom with data and AI
Last week
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
Superloop to boost Australia Cup with live AI-powered streams
Last week
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uc
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digital transformation
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youtube
Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.
GAA revamps digital platform with Deltatre's FORGE system
Last week
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digital transformation
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nfl
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modernisation
The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.
WithU partners with Sir Mo Farah to launch global running app
This month
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payment technologies
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samsung
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visa
British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.
Orlando Magic expand SAS AI partnership to personalise fan experience
Last month
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Adobe & NFL expand partnership to boost fan engagement with AI
Last month
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
AI safety camera aims to improve protection at rally events
Last month
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ai
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sportstech
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cameras
The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.
Amitabh Bachchan & Ganguly debut as AI holograms in India
Last month
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
NFL partners with NetApp to enhance data management
Last month
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
Ultrahuman unveils flagship ring in Australian market at AUD $599.95
Last month
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wearables
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personal computing devices
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fitness
Ultrahuman has launched the Ultrahuman Ring AIR in Australia, the world's lightest wearable at AUD $599.95, designed for health-conscious consumers.
LG partners with Red Sox for major Fenway Park display upgrade
Last month
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digital signage
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martech
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digital entertainment
LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.
TCS partners with Paris Marathon to revolutionise race tech
Last month
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data analytics
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digital transformation
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ai
Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.
Hexaware teams up with San Francisco Unicorns in cricket
Wed, 12th Mar 2025
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
TeamViewer partners with F1 Academy to empower women
Wed, 12th Mar 2025
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collaboration
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sports
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r&d
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.
Max Polaczuk leads AI innovation at Black Pearl Group
Wed, 12th Mar 2025
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ai
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ml
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esports
Black Pearl Group has appointed Max Polaczuk as Vice President of Artificial Intelligence, signalling a major shift towards an AI-centric business strategy.
Acronis partners with Brad Jones Racing for cybersecurity boost
Thu, 27th Feb 2025
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data protection
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advanced persistent threat protection
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partner programmes
Acronis has embarked on a three-year partnership with Brad Jones Racing to enhance cybersecurity, supported by Extranet Systems, for the Australian motorsport team.
Atos drives digital transformation at Winter EYOF 2025
Tue, 25th Feb 2025
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digital transformation
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personal computing devices
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olympic games
Atos showcased innovative digital solutions at the Winter European Youth Olympic Festival, enhancing media engagement and fan interaction across Europe.
Proto appoints Todd Bouman as CEO amid rapid expansion
Mon, 17th Feb 2025
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edutech
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samsung
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hp
Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.