Sports Technology (SportsTech) stories

Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.

Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.

Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

Infosys and Tennis Australia unveil innovative AI features for the 2025 Australian Open, enhancing fan interactivity and player insights.

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

China has become the largest global market for wrist-worn devices, leading shipments at 45.8 million units, driven by a 20.1% year-on-year growth.

Catapult has reported a 20% rise in Annualised Contract Value to USD $96.8 million and significant revenue growth of 19% to USD $57.8 million for H1 FY25.

Pixellot has announced a leadership change, with Alon Werber stepping down as CEO after nearly a decade, succeeding by Doron Gerstel.

AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.

AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.

Lockeroom Gym partners with Pendula to streamline customer interactions, enhancing the fitness experience for business executives.

FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.

Bristol Sport enhances its financial operations by utilising Xledger UK's automated cloud solution, aiming to streamline processes and support ambitious growth.

SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.

The Australian Olympic sailing team for 2024 will sport the world's first high-performance, eco-friendly wetsuits, slashing CO2 emissions by 80%, courtesy of Sydney's Zhik.

TeamViewer's SheSportTech initiative, supported by Manchester United and Mercedes-AMG PETRONAS Formula One Team, aims to inspire and support women in sports technology careers through training grants, mentorship, and exclusive experiences.

Tape Ark collaborates with Google Cloud to digitise a massive tape-based sports broadcast archive, providing fans access to historical footage and creating new income streams for broadcasters.

TeamViewer is pushing for greater gender equality in sports tech through its new initiative, SheSportTech, aimed at inspiring more women to explore career opportunities.

TeamViewer collaborates with Manchester United and Mercedes AMG F1 Team for SheSportTech initiative to boost women's participation in the UK sports tech sector.