Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Aston Barclay partners with IDHL for digital expansion
This month
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cx
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martech
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partner programmes
Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.
Suzanne Grae selects Tug Sydney for SEO & paid media
Last month
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cx
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martech
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ecommerce
Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.
Three reasons why domains are a secret weapon for Aussie businesses
Last month
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martech
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partner programmes
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physical security
In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.
Impressive launches Skailed to automate SEO landing pages
Last month
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
UK business AI spending surges 177%, ChatGPT up 835%
Last month
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martech
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ai
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productivity
UK companies have boosted AI spending by 177%, with specific tools like ChatGPT seeing an 835% rise, according to Soldo's latest Spend Index.
CortexClick debuts AI platform for developer-focused content
Thu, 26th Sep 2024
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saas
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martech
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software development
CortexClick unveils an AI-driven content generation platform tailored for developer tools, cloud, and enterprise SaaS firms, promising high-quality output at scale.
MediaVision relocates to larger London office amid growth
Fri, 6th Sep 2024
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martech
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digital marketing
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seo
London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.
MediaVision’s Metis platform wins six digital marketing awards
Mon, 5th Aug 2024
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martech
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awards
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seo
MediaVision's Metis platform has won six digital marketing awards, recognising its impact on SEO for top brands like New Look and Monsoon.
Impressive redefines marketing model, wins new clients
Thu, 25th Jul 2024
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martech
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digital marketing
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digital strategy
Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.
AppScenic launches new AI tools for eCommerce automation
Tue, 23rd Jul 2024
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martech
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commerce systems
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ai
ECommerce platform AppScenic has launched AI tools using OpenAI's API to help retailers optimise product pages, marketing, and SEO, streamlining store management.
The mindset and skills every SME should invest in NOW to succeed in future
Thu, 18th Jul 2024
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
Megantic wins three major awards at Global Agency Awards
Wed, 19th Jun 2024
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martech
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awards
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deakin university
Megantic triumphed at the Global Agency Awards, winning Best Agency Culture, Best eCommerce Agency, and Best SEO Agency, underscoring its dedication to excellence.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Thu, 13th Jun 2024
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martech
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erp
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api
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.
AI in Commerce: Why retailers need to beware
Tue, 11th Jun 2024
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it training
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cx
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martech
Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.
NP Digital acquires SearchGuru to bolster APAC market presence
Wed, 5th Jun 2024
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martech
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digital marketing
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dhl
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP’s 270-strong team.
Global AML expenditure by non-financial sectors to surge 170%
Wed, 22nd May 2024
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martech
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risk & compliance
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social media
Global spend on Anti-Money Laundering systems by non-financial entities is set to soar 170%, reaching $6.3 billion by 2028, driven by stricter regulations.
Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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social media
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
The rising threat of search engine ad abuse
Thu, 11th Apr 2024
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malware
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phishing
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martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
NP Digital expands APAC presence & appoints new regional leaders
Wed, 20th Mar 2024
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martech
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digital marketing
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seo
Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.