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Retail media Stories - Page 12

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Retail media stories

Mars Agency rebrands as Mars United Commerce for global growth
eCommerce

Mars Agency rebrands as Mars United Commerce for global growth

Mars Agency has rebranded to Mars United Commerce, reflecting its evolution into a full-service commerce marketing partner.

By Kaleah Salmon • 3 min read • Wed, 15th May 2024
Kevel introduces Retail Media Cloud to power competitive retail ads
Marketing Technologies

Kevel introduces Retail Media Cloud to power competitive retail ads

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

By Shannon Williams • 3 min read • Thu, 21st Mar 2024
Liam McCarten joins StackAdapt as VP of Sales for APAC
Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024
The future of media and advertising: Key trends you need to know
Marketing Technologies

The future of media and advertising: Key trends you need to know

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

By Nexxen • 7 min read • Wed, 6th Dec 2023
Zitcha & Broadsign collaborate for optimised global retail media strategy
Digital Signage

Zitcha & Broadsign collaborate for optimised global retail media strategy

Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.

By Kaleah Salmon • 3 min read • Fri, 1st Dec 2023
Vudoo appoints Peter Manten as Managing Director for APAC
Customer service

Vudoo appoints Peter Manten as Managing Director for APAC

Melbourne-based pioneer Vudoo has appointed Peter Manten as its new Managing Director for Australia and Asia Pacific.

By Sean Mitchell • 2 min read • Tue, 14th Nov 2023
Refine your retail media activity
Marketing Technologies

Refine your retail media activity

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

By Gordana Redzovski • 6 min read • Mon, 13th Nov 2023
TripleLift appoints Joyce Liu as New CFO
Chief Financial Officer

TripleLift appoints Joyce Liu as New CFO

Ad tech platform TripleLift has announced Joyce Liu as its new CFO. Liu will lead financial operations as the company expands its audience targeting.

By Imee Dequito • 2 min read • Wed, 24th May 2023