Rebrand stories - Page 3
Selling finance, not just offering
Sun, 1st Nov 2009
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resellers
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flexirent
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rebrand
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
Back off logo bashing
Tue, 20th Oct 2009
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branding
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rebrand
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media
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.
Clearswift re-channels business
Sun, 1st Mar 2009
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clearswift
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rebrand
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visibility
Clearswift restructures its global distribution strategy, introducing a uniform two-tier channel program with enhanced partner margins and rebate schemes.