Optimizely stories - Page 2
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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data analytics
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cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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board of directors
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experience business
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optimizely
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
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digital transformation
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cx
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martech
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
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devops
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apm
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ecommerce
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.