Optimizely stories
Half of UK consumers find retail marketing irrelevant
Mon, 30th Sep 2024
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martech
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personalisation
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cdp
Half of UK consumers find retail marketing “irrelevant,” with only 42% feeling online content is tailored to their interests, a decline from last year, says Optimizely.
Optimizely launches CMS 13, celebrates 30 years in Stockholm
Wed, 11th Sep 2024
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saas
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paas
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ecm
Optimizely launches its CMS 13 at Opticon 2024 in Stockholm, celebrating its 30th anniversary with innovative features.
Supermarkets lead in online personalisation, beating all sectors
Thu, 22nd Aug 2024
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loyalty programmes
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optimizely
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consumer expectations
Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.
Optimizely promotes Shafqat Islam to president amid strong growth
Wed, 7th Aug 2024
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saas
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ecm
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martech
Optimizely promotes Shafqat Islam to President, strengthening ties between product, marketing, and engineering; annual recurring revenue tops USD $400 million.
UK marketers adopt AI for Olympics strategies, study reveals
Thu, 25th Jul 2024
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
Optimizely unveils new CMS with innovative Visual Builder tool
Thu, 18th Jul 2024
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saas
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paas
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ecm
Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.
Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintech
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
UK marketers eye AI to tackle experimentation challenges
Wed, 19th Jun 2024
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martech
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commerce systems
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cartech
Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.
Optimizely hits USD $400m ARR milestone with revenue quadrupled
Thu, 16th May 2024
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ai
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optimizely
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episerver
Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.
Optimizely hailed as leader in Forrester Wave for B2B commerce
Tue, 14th May 2024
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martech
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commerce systems
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omnichannel
Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.
Media.Monks secures Gold Partner status with Optimizely
Thu, 14th Mar 2024
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martech
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personalisation
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cdp
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year
Tue, 5th Mar 2024
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ai
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b2b
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leadership
For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.
Optimizely leaders predict AI surge & focus on customer loyalty in 2024
Wed, 27th Dec 2023
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cx
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martech
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ai
Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024.
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Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Fri, 13th Oct 2023
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data analytics
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martech
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personalisation
Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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digital marketing
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integration
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
Optimizely announces integration with Google Cloud LLM
Fri, 1st Sep 2023
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public cloud
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cx
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martech
With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
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Optimizely hires Rupali Jain as Chief Product Officer
Wed, 3rd May 2023
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ai
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microsoft
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qualtrics
Optimizely, a leading digital experience platform provider, has hired Rupali Jain as new Chief Product Officer to drive innovation and growth.
Optimizely DXP drives US$2.2 million savings, says Forrester
Fri, 6th Jan 2023
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digital transformation
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ecm
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cx
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner magic quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.