Monetisation stories

GlobalLogic has joined the AI-RAN Alliance to enhance AI integration in radio access networks, boosting automation, efficiency and new revenue opportunities in telecoms.

Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.

Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

Businesses adopting AI with hybrid pricing models see subscription growth rates double, outperforming those who do not adjust pricing alongside AI integration.

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

A study reveals 71% of global CFOs struggle to monetise AI despite recognising its critical role, with only 29% having effective revenue models in place.

Auctane is expanding its use of BillingPlatform to streamline billing and financial reporting across its growing suite of shipping products worldwide.

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

YouTube has launched its Shopping affiliate programme in Singapore with Shopee, enabling creators to tag products in videos and drive sales while engaging audiences.

beIN Asia Pacific has partnered with Planetcast to enhance sports programming delivery across Southeast Asia and Australia, integrating advanced cloud-based solutions.

AiDEN Auto secures $4.2 million in an oversubscribed seed funding round, boosting its total to $6.1 million, as it champions data privacy in vehicle technology.

AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

New research indicates that while Asian super apps dominate the market, user growth has slowed markedly, with 499 million projected for 2024.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

Hakkoda launches data modernisation services for retail and CPG sectors, aiming to enhance inventory, supply chain, and real-time consumer insights.

Squarespace launches 'Design Intelligence' suite for Australian entrepreneurs, blending AI with human creativity to streamline web design and business management.